The selection of the “Right Digital Channel” from the multiple channels of digital communication available to promote your brand can be a daunting task. Vajra can make an incredible difference for you in making the best choices, with its experience working through life cycle of a brand in multiple industries and across the spectrum of digital marketing , branding and advertising.
Vajra creates a “Strategic-Creative” platform for your brand to succeed in digital marketing. It is strategic because we start by understading your brand, customers and goals helping us draw up a matrix of which digital platforms best suite your brand goals. Now comes the creative part – Using your customer personas and the digital platforms selected, we come up with innovative ways to “create connections with your customer at the right moments for maximum brand impact”.
Vajra’s Inbound marketing strategy utilizes many forms of pull marketing – content marketing, blogs, SEO, social media and more to create brand awareness and attract new leads for your business. We focus our efforts to get responses through attracting the right audiences with innovative and personalized campaigns.
- Content Creation and Management
- Customer Lifecycle Marketing
- User Experience
- Customer Persona and Personalization
- Multi-Channel Integration
- Marketing Automation
Social Media Marketing
Social media marketing services are no longer one way communication. It’s all about how well your business and customers are connected with each other. Our “Social 360” framework helps you both reach the targeted audience and make a meaningful conversation on the social content, giving you the right inputs.
- Social Media Strategy
- Social Listening / Real-Time Monitoring
- Content Development
- Channel Selection & Distribution
- Community Management
- Measurement & Refinement
Search Engine Optimisation (SEO)
If being visible to customers and clients is getting tough in the digital world, forget keeping pace with algorithm changes and SEO advancements. Let Vajra with its agile experienced team and our own spiced-up SEO secrets (strictly white-hat), help you get the online coverage you need with your clients.
- Organic Search Consulting
- SEO and Local SEO Management
- SEO Copywriting
- Link Building
- SEO Audit Services
Analytics and Reporting
Successful marketing campaigns are made sustainable through continuous analysis of reach, conversion and Return on Investment (RoI). In this phase we not only measure the campaign for its effectiveness in achieving the intended strategic objectives, but also we listen to your customers for their feedback. This is funnelled right back into the campaign to further enhance the impact of customer connect and results.
- Custom reporting dashboard creation and maintenance
- Strategic analysis and recommendations
- Full funnel reporting
- CRO consulting
- Improvement action plan and implementation
- Customer Experience Measurement
Why Vajra for Digital Marketing?
We can drive the right traffic to your content, delivering the intented message to your audience.
Guide you through the complete sales process, identifying prospects, converting to leads and nurturing them as clients
We take pride in making sure we help you achieve your short and long term goals. Our focus is on business outcomes.
We take transparent, consultative-led approach focused on building long term strategic partnership with you!
Today, 9 out of 10 customers are finding brands, products and services online. Even if they find a brand offline,
one of the first things they do is to search for reviews about the brand online. Looking for an opinion about a brand online has become an inevitable step in the customer buying process. It is for this reason why you should have an active presence for your brand online.
As explained in the previous question, your customers look to Google Search / Facebook / other digital platforms to discover the good,
Digital Marketing is a process of promoting your brand (product / service) online to your customers and prospects.
Digital marketing gives you an opportunity to precisely target your customers and prospects from the crowd.Today, every brand wants to be found first when a customer looks for a product or a service. Digital Marketing gives you the means to get that attention from your customer. The advantage is you can choose
1.WHO you want to market to (customers or prospects or suspects)
2.WHEN you want to market (Time? Choose when your target audience is online or when they are closer to making a decision)
3.HOW you want to market (Budget? Digital Platform? Monologue / Dialogue)
4.WHAT you want to market (Content style – News? Audio? Video? Blog?)
The best part is that you will get real time feedback on the ROI and you can tune your campaign accordingly. In an essence you achieve simple and easy to measure results, better engagement and optimal cost for marketing.
At the outset, both offline and digital marketing share similar objectives of promoting your brand, building awareness,
attracting customers and eventually increasing your sales profitability.The big difference however is in the details. For example, a full page newspaper ad on a leading newspaper would almost take a major chunk off your marketing budget away for the month and is suppose to give you a major brand awareness boost. However, it is not possible to measure how many unique people saw your ad or how did they react to the ad or how has the brand ad made a connection with them. Now take the same budget and invest in digital marketing, you will most certainly decide who needs to see the ad, how many times, get details on how they interacted with the ad, did they move forward to make a purchase etc., What is more important is that the money spent is not one single transaction but is spent real time for every individual customer interaction and it could be fine tuned based on customer feedback.
With the evolution of digital technology, digital marketing continues to advance everyday. Digital Marketing universe includes websites, social media mentions, YouTube videos, banner ads, search engine optimisation (SEO) and much more. You can discover the detailed list going through our website or if you would like to talk to us about how digital marketing can help your business, email your details to Click Here and we will be glad to get back ASAP.
Vajra Global is a pioneer in digital marketing in the areas of Healthcare, Pharma and Technology companies.
We also excel working with businesses in the areas of Retail, Supply Chain, Logistics, BFSI (Banking Financial Services and Insurance) and Telecom.We have a focussed practice for Start-ups and Mobile App Companies. We have evolved models that can help these companies get best results for the optimal spend.
Vajra Global is actively working with clients in United States, India, Australia and United Kingdom.
We are actively discussing with clients in Southeast Asia – Malaysia and Singapore.We are actively looking for like minded clients, with whom we could benefit mutually. If you are interested to work with us or discuss your needs, feel free to write to us @ Click Here or you can fill in your details here and we will get back to you ASAP.