With the onset of smart mobiles and 4G connectivity, a normal smart phone user has way too many choices on his phone to get distracted-
Emails, WhatsApp, SMS, Push Notifications, Reminders and so on. In fact, it has been scientifically proven that Digital Natives have a shorter attention span than a goldfish
The average attention span for a digital native is 8 seconds and this is all you have to grab his attention for another 30 seconds; if you make an impression, you probably have another 120 seconds. As a business, you are not only competing with competition in your own industry but also with the other mobile Apps like Email, Whatsapp etc., which can distract the user and move him away from what would have otherwise been possible sales closure
Creative communication is the way to get you message across to your customers and prospects in this short time frame. This involves coming up with innovative, out of the box ways including humor, facts, comparisons and interesting tales to grab the attention of your audience. The essence of creative communication is to have the right message delivered in the given opportunity. When combined this with the right targeting, right time and right cost, it become effective digital marketing.