Creative Communications for Digital Marketing is getting the Right Message across to the Right Audience at the Right Time and at the Right Cost is the key to success of any brand communication. At Vajra, we strive hard to come up with not only “creative communications” but also follow proven frameworks that ensure your brand gets the recall it needs with your clients.

We collaborate with you to understand your company, business goal, brand and target audience. Increasingly customers are using digital means like search engine, social media or online forums to read about their needs and in the process discover relevant brands. The availability of feature rich tools to reach out to your clients both through verbal and nonverbal communications, have increased the noise, with every brand overloading communication to their prospects and clients. Our approach helps your brand voice reach your customers and prospects.

Why Vajra for your brand communications?

Strong experience in Brand Promotion including Brand Launch, Brand Awareness, timely Brand Recall and positive Brand Association.

Use proven methodologies and framework that has worked wonders for clients across the globe and the ability to customize them for the need in hand.

We appreciate people are at both ends of the communication and love telling brand messages as inspiring tales to make the brand-customer connection seamless.

Connect with your customers, @ “right moments” creating a positive brand influence – Who better than your customers as your brand ambassadors?

Focus on what is critical to your business growth! Let Vajra get Marketing done!!

You will be losing a fantastic opportunity to make profitable connections with your customers.

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Frequently asked questions

With the onset of smart mobiles and 4G connectivity, a normal smart phone user has way too many choices on his phone to get distracted-

Emails, WhatsApp, SMS, Push Notifications, Reminders and so on. In fact, it has been scientifically proven that Digital Natives have a shorter attention span than a goldfish
The average attention span for a digital native is 8 seconds and this is all you have to grab his attention for another 30 seconds; if you make an impression, you probably have another 120 seconds. As a business, you are not only competing with competition in your own industry but also with the other mobile Apps like Email, Whatsapp etc., which can distract the user and move him away from what would have otherwise been possible sales closure

Creative communication is the way to get you message across to your customers and prospects in this short time frame. This involves coming up with innovative, out of the box ways including humor, facts, comparisons and interesting tales to grab the attention of your audience. The essence of creative communication is to have the right message delivered in the given opportunity. When combined this with the right targeting, right time and right cost, it become effective digital marketing.

“Creative without strategy is called Art. Creative with strategy is called Advertising”. Vajra believes in this philosophy.

1.We start with the business goals, product functionality and how the product uniquely services its client.

2.Second, we draw up customer personas and parallels to how the product needs to be perceived by the customers.

3.We draw inspirations for our campaigns from simple things that the customers would associate themselves with

4.We use a combination of drawings, photos, facts, infographics, animations, video clips, humour, memes etc., to be able to bring out an inspiring tale to our customers helping them relate to how the product would make their life better.

From a mobile marketing perspective, this means considering devices and leveraging SMS / MMS marketing and mobile apps. Mobile marketing is an important factor when developing short-term or long-term marketing strategies. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there are mobile marketing channels in every segment that viewers find most comfortable. To be effective in mobile marketing, you need to deliver the consistent experience your customers expect. This can be difficult if you are trying to attract, attract and retain people on multiple platforms.

Attention span of a Digital Native is 8 seconds and shockingly this has come down 33% from 2013 to 2016.

As further advancements in Digital technologies, will only make this worse, it is extremely important that the marketing communication is made more creative to be able to reach and register the intended message with the targeted audience.

Our clients appreciate us for our ability to bring out complex messages in a simple way, making their client relate to their brand (product / service).

Our focus is to have your intended “message delivered” to your clients at the right time and right cost – This is what you can expect from Vajra in the area of creative communication.

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