Digital Marketing Manager (Experienced 4 to 6 Years)

Incumbent should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Roles and responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with Clients and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


  • Any UG / PG  also certification on digital marketing  would be an added advantage
  • Proven working experience in digital marketing field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console)
  • Must be familiar with tools like SEMrush, Keyword Planner and email automation tools)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Building long-term relationships with key clients
  • Addressing clients concerns and complaints
  • Creating sales plans to generate revenue
  • Effective Client interaction

Key Soft Skills:

  • Excellent Communication Skills – Written and Verbal
  • Strong interpersonal people skills – to work collaboratively with vendors and clients.
  • Adaptable, flexible and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
  • Open to new learnings and show keen interest to scale up & across 360*

Work Experience

  • 4 to 6 years of relevant experience would be an advantage.

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