Introduction – Digital Marketing and Conversion Rate
Every marketer recognizes the difficulties in generating new leads, let alone converting them into customers. You know how hard it is to achieve consistent results when using traditional marketing strategies such as print or digital ads. In contrast, ensuring sustainable data-driven results with digital marketing is a far more agile option. Every digital marketing company has started to use unique marketing strategies that are more trackable and achievable than the results of traditional marketing.
What is a conversion rate?
In digital marketing, conversion rate is the percentage of website visitors who take a desired action. Common actions include making a purchase, signing up for a newsletter, or filling out a contact form. The desired action will vary depending on the goals of the website owner. Conversion rates are important because they can provide insights into how effective a website is at achieving its objectives. By tracking conversion rates, website owners can make changes to improve their results. For example, if a website’s goal is to generate sales, but its conversion rate is low, the site owner may need to make changes to the design or content of the site to make it more user-friendly and persuasive. By understanding conversion rates, website owners can improve their chances of achieving their desired results.
Top 10 Strategies to boost conversion rate
Get to know your audience thoroughly.
The essence of digital marketing is targeted marketing, which involves delivering advertisements to specific groups of people. Many digital marketing services understand their current customer base’s characteristics, pain points and aspirations, location, and what piques their interest.
Generate quality content
Creating high-quality content for each stage of the marketing funnel is key to increasing your conversion rate. You can introduce your brand or business on social media during the awareness stage. These are educational and can be shared with those still unfamiliar with you.
Create a visually appealing landing page.
An appealing landing page is required to increase conversions. It is the page your visitor arrives at after clicking an advertisement or a link. Despite being the least popular signup form, Landing pages have the highest conversion rate of 24 percent in some digital marketing consultancy.
Email marketing
According to digital marketing services, email marketing is the second-most effective medium for increasing brand awareness. It also has a high up return on investment for small businesses. One of the barriers to converting a lead into a paying customer is the issue of abandoned carts.
Video marketing
Video marketing has generated a positive return on investment for 88 percent of marketers, and 93% of businesses have gained a new customer through a social media video. Over a billion visitors per month watch over a billion hours of video every day.
Highlighting customer reviews
Customer reviews are considered unbiased, making them a more trustworthy source of information than the brand/business. Product reviews are now valuable for online marketing because more than 70% of customers are willing to delay purchasing until they’ve read reviews and testimonials.
Getting customer feedback
Lead generation is more expensive than repeat business. Average e-commerce company spends 80% of its marketing budget on the acquisition, but repeat customers account for 41% of revenue. By sending an email or a social media message, you can solicit feedback on how to improve your product or service. It is considered an effective method in digital marketing in india.
Does your website perform well in the Market?
See how your business site performs on the market, reveal marketing gaps, discover the optimization opportunities.
Retargeting strategy
Retargeting, also called remarketing, keeps your brand ahead of leads who did not convert into paying customers. This strategy can boost conversion rates by 150 percent and online sales by 20 percent, according to retargeting statistics.
Optimize website speed
Low loading speeds are a negative ranking signal, and Google may penalize your website by ranking it lower in search results. Forty-seven percent of people await pages to load in 2 seconds or less, and the same number will leave the website if it does not load in 3 seconds!
AB split testing (A/B testing)
A/B or split testing produces valuable data that can significantly impact your bottom line. It can reveal the flaws and strengths of your ad, allowing you to know what to change and what to do more to increase conversions. To wrap it up Marketing is a costly endeavor. To make the most of the resources, select cost-effective marketing tactics that are handled by a digital marketing consultant like Vajra Global to produce the best results. When you use digital marketing, you can be confident that your money is being spent wisely. You must abandon hit-or-miss marketing in favor of a digital marketing company that harnesses the power of data.
