The art of communication between you and your customers is becoming increasingly complex in the digital world, with too many choices and a worryingly low attention span. If you are thinking, marketing is taking too much of your time delivering limited results and also keeping you away from focussing on your business priorities, you are not alone.
You need a strategic marketing outsourcing partner like Vajra who specialises providing end to end marketing services by understanding your business, coming up with a practical marketing plan in line with your business objectives and executing the same to deliver ROI on your marketing investment.
Analytics & Feedback
Our goal is to draw up an approach for increasing your sales profitably and achieving a sustainable competitive advantage for your business. We do this by understanding your business, brand, product or service, your customers and how your customers value your product, available channels, communication strategy and your competition. At the end of Marketing Strategy, you have a marketing plan with basic, short-term and long-term details ready to be executed
- Industry insight
- Customer Personas
- USPs, Value Proposition
- Competitive Analysis
- Positioning and Branding
Key focus in preparation phase would be to create a platform to launch the jointly developed marketing program. Priority would be on basic, quick-win items to make an impact when the marketing campaigns are executed. Market Communication, both Messaging and frequency are important, which determines how best we communicate the value of your key business offerings to your customers, from a perspective of how it makes your customer’s life better.
- Website Launch
- Goal Oriented Blogs
- Product Write-up / Collaterals
- Case Studies
- Showcase Demo
- Videos, Animations
- Campaign Design
Customer communication and establishing a connect, to get the brand message delivered as needed. Marketing Campaigns are executed across multiple channels, making maximum utilisation of the assets built during the preparation phase. The right channels, right collaterals and right budget is selected based on customer persona, buying behaviours and customer life time value. In a B2B context, our team also supports any proposals presented from a marketing context.
- Inbound Marketing
- Direct Marketing
- SEO, Social Media and PPC
- Webinars / Awareness
- Outreach / Press Release
- Campaign Execution
- RFx Support
Analytics and Reporting
Successful marketing campaigns are made sustainable through continuous analysis of reach, conversion and Return on Investment (RoI). In this phase we not only measure the campaign for its effectiveness in achieving the intended strategic objectives, but also we listen to our customers for their feedback. This is funnelled right back into the campaign to further enhance the impact of customer connect and results.
- Goal Measurement
- Campaign Effectiveness
- Customer Experience
- Improvement action plan based on customer feedback
- RoI Measurement
Why Vajra for Marketing Outsourcing?
Customized, sophisticated digital marketing solutions, personalised for your business needs and goals
Our approach is to creative campaigns that tell a story, generate awareness, build positive customer-brand association
Our clients vouch for our ability to conceive, create and launch compelling brands, well received by their customers
Trusted Business Partner focused on building a strategic, long term and mutually beneficial relationship
Many Small and Medium Businesses (SMB) are always in a need to deploy their best resources for core business activities.
They do appreciate the need for marketing as a key driver for sales and revenue generation and hence look to partners who can work as their extended team and help them with their marketing goals and objectives. This process is called “Marketing Outsourcing”.
Marketing Outsourcing helps you in two aspects
1.It frees up time and resources for you to focus on the core competency of you and your team, gives you the space to innovate your product / service
2.Gives marketing to the experts who will strategise and execute the marketing for you, clearly helping you communicate better with your prospects / customers, position your brand well, generate leads and win customers.
Here are some of the scenarios when companies normally outsource their marketing activities:
1.Your company small and growing – You may not be able to afford / need a full time marketing person. However there would be marketing activities that are needed. In a scenario like this, you can work with companies that offer shared marketing desk and charge you based on the amount of work to be completed.
2.Your company is Startup and the core team lacks marketing experience – While it is critical as a Startup to focus on the product / service, make it unique, you also need support right through the process to help you with the right marketing expertise, providing you an external / customer perspective. You can look to outsource to a company that can help you both with Strategy and Execution of Marketing activities, also giving you the flexibility to ramp up or ramp down the marketing team during the critical stages of product launch and growth.
3.Your company is a SMB, which is too busy with daily business activities and simply does not have enough time / bandwidth to implement a well-strategized and effective marketing campaign to help generate new leads and nurture your existing customers. Here too, marketing outsourcing will do your business loads of good.
4.Your company has an internal marketing team but has been consistently not been able to meet your marketing goals – In this scenario, it would be good to start off with an assessment of your marketing efforts and understand the best way to restructure your marketing team and identify opportunities to outsource specific parts of marketing, basis the skills available internally and the marketing goals for the coming quarters. This can be done in a phased manner to help the company transform its marketing, helping it overall achieve the business goals.
If you are able to associate yourself with any of the above scenarios and looking for expert help in marketing, feel free to let us know and we will be glad to support your needs.
Vajra Global is happy to partner with other marketing agencies for their needs.
If you are digital marketing agency, looking for additional bandwidth to support a client or if you are traditional agency, looking to provide digital services for your existing clients, we can help you. Feel free to let us know
Excellent Question! Today, marketing has become very complex with nearly infinite options available to mix and match your marketing strategy.
What we find common across many of the Small and Medium Businesses (SMB) are that they have one person who is completely stretched between drawing up strategy, understanding product & business needs, designing campaigns, executing them, analysing them and fine tuning them real time. As you would appreciate this is a very ineffective process and causes a burn-out to this professional.
Here is where a marketing outsourcing company can Vajra Global can help you in different ways –
1.Work as a partner with your marketing professional, brainstorm with him and be his sounding board; help with selected activities that will free up his time for strategic work
2.In case you already have a well defined plan, allow your marketing professional to do the thinking, designing and we can do the execution for you
In a nutshell, Vajra Global SMB marketing outsourcing practice will help you reach your business goals and strategic objectives in a seamless manner.
Based on our experience working with clients, here are a few reasons why you should outsource marketing
1.You have an excellent product but not able to build a solid pipeline You have an excellent website but there is no traffic
2.You write regular blogs but there is no comment or likes or reads
3.You have social media posts but there is low or no engagement
4.Your team does not have any exposure to inbound marketing or certain / all areas of digital marketing
5.Your web page rank is very high and you don’t come up when your customers search for your products
6.You feel that your competition is doing much better marketing compared to you; they are able to react fast and make quick changes to marketing strategy and implement the same
7.Your sales team keeps missing targets and eventually your revenue is not growing or is flat; You have not closed sufficient number of new clients to give you the growth you need