We are looking for an experienced social media executive for our organization.
A strong background in content creation, social media marketing, and customer/account servicing is a must. Exposure to handling global clients across industry segments would be an advantage.
Roles and Responsibilities:
Social Media:
- Own & drive Social Media Management for the client(s), as the SPOC on behalf of Vajra Global – Build a long-lasting relationship with the client, deliver a positive customer experience, support brand loyalty, and ensure project success.
- Ideate, own and drive brand social media handles, creating brand awareness, driving customer engagement & thereby client success.
- Develop engaging, creative, innovative, visually engaging social content calendars to promote a brand-focused message while engaging target audiences.
- Copywriting of posts (creative & post caption copy), working collaboratively with the creative design team for final execution and posting; ensure overall consistency in messaging across platforms.
- Be a social media analyst – analyze, use creativity and marketing skills to help generate reach and engagement through social media networks.
- Active tracking of social media trends & competitor trends; keen monitoring of social media channels – draw insights & take action to accelerate brand performance across platforms.
- Assisting with planning overall marketing strategies to help drive traffic and engagement to the website & campaigns.
- Setting up and executing social media promotional campaigns
- Tracking and working collaboratively with Social Media Influencers & PR Collaborators.
- Engaging with social media users and responding to any mentions over the various channels; work collaboratively with ORM team.
- Maintain a detailed understanding of services, SLAs, SOPs, KPIs, and other relevant contractual details for compliance. Ensure adherence.
- Monthly and quarterly reporting to the client, representing the core team at client meetings.
Content Writing:
- Strong English language skills, both written and oral.
- Other language skill sets (eg: Hindi, Tamil, Arabic) would be an added advantage.
- Content writing across the board as needed – content for social media platforms, marketing campaigns, ad copies and other such relevant content deliverables.
- Proficient computer skills with Microsoft Office Suite and Google Docs + Suite
- Proficient in editing and proofreading. Eye for detail is a MUST.
- Exposure and experience in graphic designing, video making would be an asset.
- Exposure to Content Research & Social Media Marketing Tools
Key Soft Skills:
- Excellent Communication Skills – Written and Verbal.
- Strong interpersonal people skills – to work collaboratively with vendors and clients.
- Liaising with various teams effectively to ensure 100% say-do ratio, on-time quality delivery & customer satisfaction.
- Be self-motivated, driven, proactive, and entrepreneurial – display ownership and accountability – must not require constant supervision.
- Adaptable, flexible, and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
- Open to new learnings and show keen interest to scale up & across 360*
Educational Qualifications:
Min. Bachelor’s degree in business, marketing, visual/mass communications. A postgraduate degree in Marketing would be an advantage.
Certifications (Preferred):
Social Media Marketing, Content Marketing, Inbound Marketing, SEO, Graphic Designing basics, Photoshop, Adobe Illustrator
