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Are you looking for a solution to rank your website higher in Google searches?

You may believe that your website has an interactive design with proper navigation and user flow, as well as a very good marketing strategy to capture leads on the website, but you are still thinking about development, which could be one of the reasons for your website for not ranking in Google searches. That is not the case; Google has implemented core web vitals to support the development and provide a better user experience on the website.

Core web vitals measures three metrics that help to improve the performance and user experience of a website. These metrics have a set of standards to follow for the website, such as loading web pages in 2.5 seconds, having interactive elements for user engagement, and visibility of fonts and images on a landing page without any flutter. These metrics support the website to be mobile-friendly for users and ensure the site's security.

Benefits of Good score in Core Web Vitals


Ranking Signal

Determines the position of a website in the Google search results.


Loading speed

Fast loading pages will have more traffic and lead conversions on the website.


Better User experience

A well-user-experienced website improves client retention and search engine positioning.


Mobile First Indexing

Google prioritizes mobile indexing and ranking.

Factors to be considered for the Core web vitals

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP)

LCP evaluates page loading speed. It tracks how long it takes for content, images, video poster images and background images to load into the user viewport. The website should be designed in such a way that the web pages load in less than 2.5 seconds.

First Input Delay (FID)

First Input Delay (FID)

FID evaluates user interaction with the website. It measures the time it takes to respond to user input on a website, such as clicking a button or a link. The website's goal is to deliver user interaction with an FID of less than 100 milliseconds.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS)

CLS evaluates the user experience of the website. It monitors the website content, such as text, buttons, and images, which flutter when the viewer reads the information on the website. The website should ensure that the CLS is kept at a range of 0.1 or less.

First Contentful Paint (FCP)

First Contentful Paint (FCP)

FCP is a user-centric metric for measuring perceived load speed. FCP tracks how long it takes a user's browser to render the document object model such as images, non-white canvas elements, and SVGs.

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A page with great Core Web Vitals hits all the right places. It provides a good user experience, loads fast, mobile friendliness, and remains visually stable.

Frequently asked questions

Page speed is a measurement of how fast the content on your page loads. Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site.

Speed plays a decisive role in how audiences perceive a brand on the web. It is human tendency to consider a faster website more reliable and professional. Inversely, a slow website is mostly annoying for users. Most users bounce immediately and prefer visiting other, faster websites to meet their requirements.

PageSpeed Insights is an tool that measures the loading time of a URL, calculates a score and analyses the website for potential improvements.

Core Web Vitals has three pillars: speed, responsiveness, and visual stability.

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