Social media executive

Social media savvy. Witty writer. Quick thinker. Spot decision maker. Analytical and Logical with a touch of humour. Bringing engagement to action. Is that you? Then we are looking for you.

Roles and Responsibilities:

Social Media Management

• Develop engaging, creative, innovative content calendar for social media handles
• Copywriting of posts/tweets (creative & post copy)
• Working collaboratively with the creative design team for the final execution of posts
• SM handles management including drafting, scheduling, posting, maintaining page hygiene and analytics
• Be a social media analyst – track, analyse, use creativity and marketing skills to help generate reach and engagement through social media networks
• Active tracking of social media trends & competitor trends;
• Keen monitoring of social media channels, algorithms – draw insights & take action to accelerate brand performance across platforms
• Assisting with planning social media marketing strategies to help drive traffic and engagement to the website & campaigns
• Setting up and executing social media promotional campaigns
• Tracking and working collaboratively with Social Media Influencers and PR collaborators
• Engaging with social media users and respond to any mentions over the various channels; work collaboratively on ORM

Content Writing Skills

• Strong English language skills, both written and oral
  Other language skill sets (eg: Hindi, Tamil, Arabic) would be an added advantage
• Content writing across the board as needed – copywriting for all social media platforms, presentations, blogs, campaign ad copies and other such relevant content deliverables
• Proficient computer skills with Microsoft Office Suite and Google Docs + Suite
• Proficient in editing and proofreading
• Exposure and experience in graphic designing, video making would be an asset
• Exposure to Content Research & Social Media Marketing Tools
• Experience in Content Aggregation platforms like Outbrain, Columbia would be an added advantage

Key Soft Skills

• Excellent Communication Skills – Written and Verbal
• Strong interpersonal people skills – to work collaboratively with vendors and clients
• Adaptable, flexible and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks
• Open to new learnings and show keen interest to scale up & across 360*

Work Experience

• 1-2 years of relevant experience would be an advantage

Educational Qualifications:

• Min. Graduation
  Bachelor’s degree or diploma in business, marketing and visual communications would be preferred

Certifications (Preferred):

• Social Media Marketing, Content Marketing, Inbound Marketing, SEO, Graphic Designing basics, Photoshop, Adobe Illustrator