Social media executive

Social media savvy. Witty writer. Quick thinker. Spot decision maker. Analytical and Logical with a touch of humour. Bringing engagement to action. Is that you? Then we are looking for you.

Roles and Responsibilities:

Social Media Management

  • Develop engaging, creative, innovative content calendar for social media handles
  • Copywriting of posts/tweets (creative & post copy)
  • Working collaboratively with the creative design team for the final execution of posts
  • SM handles management including drafting, scheduling, posting, maintaining page hygiene and analytics
  • Be a social media analyst – track, analyse, use creativity and marketing skills to help generate reach and engagement through social media networks
  • Active tracking of social media trends & competitor trends;
  • Keen monitoring of social media channels, algorithms – draw insights & take action to accelerate brand performance across platforms
  • Assisting with planning social media marketing strategies to help drive traffic and engagement to the website & campaigns
  • Setting up and executing social media promotional campaigns
  • Tracking and working collaboratively with Social Media Influencers and PR collaborators
  • Engaging with social media users and respond to any mentions over the various channels; work collaboratively on ORM

Content Writing Skills

  • Strong English language skills, both written and oral
    Other language skill sets (eg: Hindi, Tamil, Arabic) would be an added advantage
  • Content writing across the board as needed – copywriting for all social media platforms, presentations, blogs, campaign ad copies and other such relevant content deliverables
  • Proficient computer skills with Microsoft Office Suite and Google Docs + Suite
  • Proficient in editing and proofreading
  • Exposure and experience in graphic designing, video making would be an asset
  • Exposure to Content Research & Social Media Marketing Tools
  • Experience in Content Aggregation platforms like Outbrain, Columbia would be an added advantage

Key Soft Skills

  • Excellent Communication Skills – Written and Verbal
  • Strong interpersonal people skills – to work collaboratively with vendors and clients
  • Adaptable, flexible and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks
  • Open to new learnings and show keen interest to scale up & across 360*

Work Experience

  • 1-2 years of relevant experience would be an advantage

Educational Qualifications:

  • Min. Graduation
    Bachelor’s degree or diploma in business, marketing and visual communications would be preferred

Certifications (Preferred):

  • Social Media Marketing, Content Marketing, Inbound Marketing, SEO, Graphic Designing basics, Photoshop, Adobe Illustrator

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