Only 2% of website holders are happy with their conversion rates, while the other 77% are neutral or unhappy. A company that is improving its conversion rates uses 35% more methods than its competitors, who are not seeing positive changes in conversion rates. When was the latest time you went through your website? If you’ve never audited your website before, haven’t done so in a while, or are planning a website redesign, this post should serve as your go-to website audit checklist.
What is a Website SEO Audit?
Auditing your website can help determine whether it is optimized to meet your traffic goals and, if not, how you can improve performance. A website SEO audit examines page performance before large-scale search engine optimization (SEO) or website redesign. Website SEO Consultant is responsible for developing, implementing, and managing their clients’ overall SEO strategy. They are typically in charge of many tasks, such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
Benefits of Website SEO audit
Before you read about how to conduct a website audit to improve SEO and conversion rates, let’s see the benefits of this exercise.
1. Improved Website Performance
Website audits typically evaluate a website’s technical performance and content. As a result, an audit will enable you to examine the robustness of your website’s technical framework and infrastructure. It also determines how search engine friendly your website is and how easy it is for users to navigate and intuitively find content on your website using SEO website optimization.
2. Seo website optimization
A website audit will enable you to identify any missed SEO opportunities and correct misguided or poorly executed SEO. It will also permit you to refocus your SEO efforts on users and search engines. It prevents you from constantly chasing changes in search ranking algorithms – which means you won’t be engaging in unethical practices to be visible at the top of search engine results pages.
3. Conversion Rate Optimization
Website audits also allow you to reconsider the effectiveness of your website in terms of lead generation and conversion. As a result, as a website SEO consultant, you’ll be able to identify previously unnoticed opportunities to convert lookers into leads, allowing you to add relevant CTAs and identify deficiencies in your landing pages, optimizing them to increase conversions.
Website SEO checker
The website SEO checker is a tool that scans any web page for technical errors and SEO issues that may negatively impact search engine rankings. Use it to generate a comprehensive list of errors on your website and identify areas for improvement. Some of the website SEO checkers are given below.
SEMrush is an all-in-one marketing toolkit and one of the most popular website SEO checkers that includes everything you need to track, improve, and audit your website. Features include keyword research, competitor research, site audit, social media tracker, brand monitoring, on-page SEO, backlink audit, traffic insights, content analyzer, and many more. SEMrush is for anyone who wants to compete in a crowded market.
Nibbler is another website SEO checker that evaluates your website based on over 25 criteria and assigns an overall score. It performs extensive audits for accessibility, experience, marketing, and technology. Each metric has a score, and you can see which ones require improvement.
SE Ranking is an all-in-one SEO software used by a website SEO consultant that aids in analyzing your and your competitors’ websites. The website audit provided by SE Ranking identifies the main errors in your domain that prevent you from ranking high. All issues are divided into blocks to help you systematically approach SEO.
Usability testing employs quality assurance and other software testing processes to assess the functionality of a developed app, software, or website. The method involves observing real users’ tasks on the website or app under test. Some of the usability testing companies are given below.
Global App testing
Many website SEO consultants use Global App Testing, which completes tasks on your app and website to provide feedback for improvement. The company incorporates usability testing into every stage of your software’s development life cycle. Over 60,000 skilled testers are currently employed by the company, which provides testing services in 189 countries.
Customer Experience Narratives, a visual feature in UserTesting, allows you to see a customer’s reaction to your app or software in real-time. You can observe their facial expressions and voice tone to learn how customers react to your product as they use it. To test on the platform, you must first create a test plan, which will allow you to ask people to perform tasks on your app while observing their reactions.
Connect with us to improve your SEO and Conversions
Website audits are more complicated than they appear at first glance. Market trends, competitors, portal algorithms, and best practices constantly change. To achieve online success, implement these changes and update your website. You can simplify the audit process using website audit tools and this quick checklist. It will help you optimize your web pages for conversions and boost your SEO ranking.
However, if you are looking for a customized solution that understands your goals, target audience and industry, reach out to us. We are happy to help you take your business to new heights.