Let me start by saying that email marketing is a way to achieve high ROI and is Industry professionals’ favorite. 72℅ of consumers in the US prefer email marketing. This is why you should use tactics that are most effective when it comes to email marketing. Adhering to industry trends is important and this blog will help you with that!
Email has a wider audience base. Thanks to segmentation, you can give the users what they are likely to expect from you. Next is the subject line. By sending out an email with a subject line that catches the eye you have started the email marketing campaign well. 45℅ users have stated that they open the mail that has a catchy subject line. Next is the interactive email content. Things can seldom go wrong, if you do all the above said things right. This is basically a concept of making your campaigns more customer-centric rather than being business-centric.
Consider Starbucks for example.
They have a program with a rewards card that gets loaded whenever a purchase is made by you. You can check and reload the reward card via website, phone, app, or in the physical stores and changes made if any will be reflected across all the channels. An email offering 10℅ discount when you pass-by the store is sure to be tempting isn’t it? How about receiving notifications about Starbucks stores in the destination to which you booked your flight ticket? These are the advantages of Omni-channel marketing.
According to Litmus, 55℅ of emails are opened via mobile phones and according to Radicati group, 80℅ of users are likely to use mobile phones for accessing emails in the 2018. So, how to go about implementing an email marketing strategy via mobile? Create email templates that are compatible with mobile devices.
This way you can catch most of the fish!
3. Encryption – Prevention from hacking
Email security is in the minds of users right now as hacking has increased. With the increase in personalized emails and emails containing so much data in them through various channels and IOT devices, security becomes necessary. In Gmail, messages come with a lock icon to show the messages that are sent using Transport Layer Security. In future, many other inbox providers might follow Gmail.
Here is a graphical representation that shows the top email marketing trends in 2017.
The above are a few email marketing ideas based on current trends. Looking to enhance your email marketing experience with the help of professionals? Contact Vajra.