B2B Marketing 2026:
Competing in the Age of AI Agents
An exclusive evening for senior marketing and business leaders to explore how
AI, AEO, and intelligent buyer journeys are reshaping the future of B2B growth.
Why Attend
This is not a conference. It’s an exchange among leaders who are already influencing how marketing will look in 2026.
Key takeaways:
- Understand how AI and AEO will redefine brand visibility and buyer intent.
- Hear how AI agents are reshaping discovery, engagement, and influence.
- Participate in roundtables where marketing leaders share what they’ll stop, start, and double down on in 2026.
- Join the launch of the B2B Marketing 2026 Community — a peer network built for ongoing dialogue.
Event Agenda
| Time | Session | Description |
|---|---|---|
| 6:00 – 6:10 PM | Welcome & Framing | B2B Marketing 2026: Competing in the Age of AI Agents |
| 6:10 – 6:35 PM | Debate — “Search is Dead. Answers Are the Future.” | A conversation on AEO, AI agents, and the changing face of discoverability. |
| 6:35 – 7:05 PM | Fireside Chat — “Agents & the 2026 Buyer Journey” | How AI agents and decision automation will reshape B2B marketing. |
| 7:05 – 7:35 PM | Interactive Roundtables — “Redesigning the Marketing Playbook for 2026” | Facilitated peer discussions to co-create actionable insights. |
| 7:35 – 7:50 PM | Synthesis + HubSpot Perspective | Common insights and how HubSpot equips marketers for the future. |
| 7:50 PM onwards | Dinner + Networking | Peer networking and the launch of the B2B Marketing 2026 Community. |
Meet the Voices Behind the Conversation
Our line-up features marketing and business leaders who are shaping the next phase of B2B growth, across strategy, technology, and customer experience.
