Careers

Responsibilities:

• Interpreting client specifications and identifying website user requirements.
• Creating timeframes and work schedules to meet deadlines.
• Communicating effectively with clients and teams.
• Conceptualizing creative ideas, user flow with internal teams and clients.
• Create overall concepts for the user experience within a business webpage or product, ensuring all interactions are intuitive and easy for customers
• Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options to colors and fonts
• Testing and improving the design of the website.
• Establishing design guidelines, standards, and best practices.
• Maintaining the appearance of websites by enforcing content standards.
• Designing visual imagery for websites and ensuring that they are in line with branding for clients.
• Designing sample pages including colors and fonts.
• Preparing design plans and presenting the website structure.

Key requirements:

• Well-developed creative visualization, ideation and designing skills
• Proven UI experience – 3-5 years of demonstrated experience in creating and implementing UI design
• Proficiency in Adobe suites such as Photoshop, Illustrator, Adobe XD, Indesign, Figma, Web flow and other designing tools
• Deep knowledge of SVG animation
• Ability to work effectively in a collaborative environment to create top-performing interfaces / websites
• Compelling portfolio of work over a wide range of creative projects
• Strong analytical skills
• Clear understanding of design principles, an up-to-date sense of aesthetics.
• Possess an understanding of UI/UX, advertising campaigns, social media platforms and overall digital deliverables
• Continued education and research into UI trends and current design strategy and technology
• Accuracy and attention to detail

Roles and Responsibilities:

Social Media:

• Own & drive Social Media Management for the client(s), as the SPOC on behalf of Vajra Global – Build a long-lasting relationship with the client, deliver a positive customer experience, support brand loyalty, and ensure project success.
• Ideate, own and drive brand social media handles, creating brand awareness, driving customer engagement & thereby client success.
• Develop engaging, creative, innovative, visually engaging social content calendars to promote a brand-focused message while engaging target audiences.
• Copywriting of posts (creative & post caption copy), working collaboratively with the creative design team for final execution and posting; ensure overall consistency in messaging across platforms.
• Be a social media analyst – analyze, use creativity and marketing skills to help generate reach and engagement through social media networks.
• Active tracking of social media trends & competitor trends; keen monitoring of social media channels – draw insights & take action to accelerate brand performance across platforms.
• Assisting with planning overall marketing strategies to help drive traffic and engagement to the website & campaigns.
• Setting up and executing social media promotional campaigns
• Tracking and working collaboratively with Social Media Influencers & PR Collaborators.
• Engaging with social media users and responding to any mentions over the various channels; work collaboratively with ORM team.
• Maintain a detailed understanding of services, SLAs, SOPs, KPIs, and other relevant contractual details for compliance. Ensure adherence.
• Monthly and quarterly reporting to the client, representing the core team at client meetings.

Content Writing:

• Strong English language skills, both written and oral.
• Other language skill sets (eg: Hindi, Tamil, Arabic) would be an added advantage.
• Content writing across the board as needed – content for social media platforms, marketing campaigns, ad copies and other such relevant content deliverables.
• Proficient computer skills with Microsoft Office Suite and Google Docs + Suite
• Proficient in editing and proofreading. Eye for detail is a MUST.
• Exposure and experience in graphic designing, video making would be an asset.
• Exposure to Content Research & Social Media Marketing Tools

Key Soft Skills:

• Excellent Communication Skills – Written and Verbal.
• Strong interpersonal people skills – to work collaboratively with vendors and clients.
• Liaising with various teams effectively to ensure 100% say-do ratio, on-time quality delivery & customer satisfaction.
• Be self-motivated, driven, proactive, and entrepreneurial – display ownership and accountability – must not require constant supervision.
• Adaptable, flexible, and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
• Open to new learnings and show keen interest to scale up & across 360*

Educational Qualifications:

Min. Bachelor’s degree in business, marketing, visual/mass communications. A postgraduate degree in Marketing would be an advantage.

Certifications (Preferred):

Social Media Marketing, Content Marketing, Inbound Marketing, SEO, Graphic Designing basics, Photoshop, Adobe Illustrator

Roles and responsibilities:

• Strong understanding of Umbraco, ASP.Net, Web API, C#, MVC, general web functions and standards
• Working closely with web designers, SEO experts and marketing teams to produce the website
• Write well designed, testable, efficient code by using best software development practices
• Creating websites using standard HTML, Umbraco, ASP.Net, Web API, C#, MVC, CSS, Bootstrap and other best practices
• Strong grasp of security principles and how they apply to E-Commerce websites and applications
• Constant communication with other colleagues in the business to develop and deploy their
  content – and ensuring there is a clear establishment of what can be created within what
  timeframe
• Identifying problems uncovered by customer feedback and testing, and correcting the identified problems
• Evaluating code to ensure it meets industry standards, is valid, is properly structured, and is compatible with browsers, devices, or operating systems
• Maintaining and expanding/enhancing the website once built

Key Requirements:

• Bachelor degree in any related field, or relevant experience
• Basic skills/experience and proficiency in HTML, CSS, JavaScript and Bootstrap
• Familiarity with the following programming languages: ASP.NET, C#, MVC, SQL
• Proven working knowledge of any CMS tools and SSMS are advantage
• Adequate knowledge of relational database systems, Object Oriented Programming and web application development
• Basic knowledge or experience with database systems such as SQL and Oracle
• Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques
• Solid ability in both written and verbal communication

Key Additional Skills:

Apart from these skills, some additional qualities that will add more value are:

• Ability to develop ideas and processes and clearly express them
• Certifications are not mandatory; however, candidates can make themselves more noticeable by earning certifications in courses related to the field
• Ability to multitask with strict time constraints, budgets and business goals
• Basic knowledge of Search Engine Optimisation and Marketing Automation
• Basic knowledge of server architecture
• Dedicated team player
• Basic knowledge or experience in chatbot technology

Roles and responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with Clients and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• Any UG / PG  also certification on digital marketing  would be an added advantage
• Proven working experience in digital marketing field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console)
• Must be familiar with tools like SEMrush, Keyword Planner and email automation tools)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Building long-term relationships with key clients
• Addressing clients concerns and complaints
• Creating sales plans to generate revenue
• Effective Client interaction

Key Soft Skills:

• Excellent Communication Skills – Written and Verbal
• Strong interpersonal people skills – to work collaboratively with vendors and clients.
• Adaptable, flexible and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
• Open to new learnings and show keen interest to scale up & across 360*

Work Experience

• 4 to 6 years of relevant experience would be an advantage.

Daily and Monthly Responsibilities

• Research, outline, write and edit new and existing content, working closely with various stakeholders from the clients’ end as well as internal stakeholders
• Independently gather information from subject matter experts to develop, organize, and write blogs, whitepapers, case studies, presentations, and social media content
• Develop content that aligns with client expectations and satisfies customer needs in terms of readability and clarity

Skills and Qualifications

• Bachelor’s degree in a relevant technical field (Computer Science, Information Technology, etc.)
• Proven ability to quickly learn and understand complex technical topics
• Superior written and verbal communication skills, with a keen eye for detail

Preferred Qualifications

• Proven ability to handle multiple projects simultaneously, with an eye for prioritization
• Firm understanding of the trending technologies in the industry
• Previous experience working in a technology-based company

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities:

Develop and execute successful SEO strategies

• Manage a team of SEO Specialists
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages, and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends
• Identifying and approaching right Bloggers to generate Backlinks.

Requirements:

Proven experience as SEO Manager or similar role

• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g.SEMrush, MOZ) and web analytics tools (e.g. Google Analytics, Webmaster)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude

Roles and Responsibilities:

Social Media Management

• Develop engaging, creative, innovative content calendar for social media handles
• Copywriting of posts/tweets (creative & post copy)
• Working collaboratively with the creative design team for the final execution of posts
• SM handles management including drafting, scheduling, posting, maintaining page hygiene and analytics
• Be a social media analyst – track, analyse, use creativity and marketing skills to help generate reach and engagement through social media networks
• Active tracking of social media trends & competitor trends;
• Keen monitoring of social media channels, algorithms – draw insights & take action to accelerate brand performance across platforms
• Assisting with planning social media marketing strategies to help drive traffic and engagement to the website & campaigns
• Setting up and executing social media promotional campaigns
• Tracking and working collaboratively with Social Media Influencers and PR collaborators
• Engaging with social media users and respond to any mentions over the various channels; work collaboratively on ORM

Content Writing Skills

• Strong English language skills, both written and oral
  Other language skill sets (eg: Hindi, Tamil, Arabic) would be an added advantage
• Content writing across the board as needed – copywriting for all social media platforms, presentations, blogs, campaign ad copies and other such relevant content deliverables
• Proficient computer skills with Microsoft Office Suite and Google Docs + Suite
• Proficient in editing and proofreading
• Exposure and experience in graphic designing, video making would be an asset
• Exposure to Content Research & Social Media Marketing Tools
• Experience in Content Aggregation platforms like Outbrain, Columbia would be an added advantage

Key Soft Skills

• Excellent Communication Skills – Written and Verbal
• Strong interpersonal people skills – to work collaboratively with vendors and clients
• Adaptable, flexible and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks
• Open to new learnings and show keen interest to scale up & across 360*

Work Experience

• 1-2 years of relevant experience would be an advantage

Educational Qualifications:

• Min. Graduation
  Bachelor’s degree or diploma in business, marketing and visual communications would be preferred

Certifications (Preferred):

• Social Media Marketing, Content Marketing, Inbound Marketing, SEO, Graphic Designing basics, Photoshop, Adobe Illustrator

We are looking for an SEO Analyst to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities:

• Develop and execute successful SEO strategies.
• Conduct keyword research to guide content teams.
• Review technical SEO issues and recommend fixes.
• Optimize website content, landing pages.
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects.
• Keep abreast of SEO and integrated marketing trends.
• Identifying and approaching right Bloggers to generate Backlinks.

Requirements:

• Proven experience as SEO Analyst or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g., SEMrush, MOZ) and web analytics tools (e.g., Google Analytics, Webmaster)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude

Objectives
Develop comprehensive documentation that meets organizational standards
Obtain a deep understanding of the clients’ products and services to translate complex product information into simple, polished, and engaging content
Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success
Develop and maintain detailed databases of appropriate reference materials, including research, usability tests, and design specifications
Evaluate current content and develop innovative approaches for improvement

Daily and Monthly Responsibilities
Research, outline, write and edit new and existing content, working closely with various departments to understand project requirements
Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation

Skills and Qualifications
Bachelor’s degree in a relevant technical field
Proven ability to quickly learn and understand complex technical topics
Superior written and verbal communication skills, with a keen eye for detail

Preferred Qualifications
Proven ability to handle multiple projects simultaneously, with an eye for prioritization
Firm understanding of the systems development life cycle (SDLC)
Previous software development experience

Job Description

If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities

• Research industry-related topics (combining online sources, interviews, and studies)
• Write clear marketing copies to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

• Online Reputation Management (Social Media and other online Forum)

Requirements :

• Flair for creative writing
• An inclination to explore different styles of writing including website content, social media posts, blog posts, product descriptions, case studies, etc.
• Excellent writing and editing skills in English
• Agile in working
• Ability to meet deadlines