How to make your website a lead generation engine?
What purpose does your website serve? Yes, it is the place where your prospective clients get to know what your business is all about. It serves as a platform to get closer to your clients and is a medium through which you can introduce your brand to potential customers. The point which I am intending to highlight is that you can turn your website into a lead generation engine. Here are a few insights on how to make your website a lead generation machine.
The paid traffic and organic traffic generated to your website can be lead generation sources. Converting users is an easy task if you have the backing of correct software.
Enticing your customers to sign up for offers is basically the core factor influencing lead generation. So, here are the steps followed in the lead generation process:
Here are the steps to be followed to optimize your website for lead generation.
Provide eye candies like free, trial, limited period offers, exclusive etc. to pull them in and seemingly convince them to provide their contact information. Pay heed to the color and imagery of your call-to-action buttons. Make them visible so that your customers don’t miss out on relevant offers.
With well-defined content and call-to-action, you might still not get what you want until you give the visitors what they want. An irresistible offer can make them sign-up. Understanding customer behavior is the key here.
A thank-you page with links to ebooks, reports or whitepaper is also very important.
For a better understanding, here is a step by step description on how Vajra Global optimized a healthcare website and transformed it into a lead generation machine:
In this example, we are considering a healthcare website. First and foremost, a plan was made. The planning phase involved extensive business research, analysis of competitive businesses and a research on keywords. This was followed by on-page SEO and off-page SEO. As discussed above, the on-page SEO involved the creation of page titles, meta-descriptions, meta-tags, URL Structure, body tags (H1, H2, H3, H4, etc.), content etc. This was followed by website testing. Off-Page Search Engine Optimization process involved social media optimization/posting, link building, blog marketing (traffic driving content), search engine submission, social bookmarking, local listings, google structured data, schema optimization, and creation of a discussion forum. With all this done and dusted, the website became ready to flood the business with prospective leads.
Looking to make your website a lead generating machine too? Contact us