PPC Marketing: What, How, Why
Four years ago, I was working for a technology startup company. With a small budget in my hand, I looked out for a flexible, economical way to get new customers. That’s when I came across Pay Per Click (PPC) marketing and was fascinated by its benefits. PPC marketing was one of the best ways to quickly get qualified traffic to the website and fast track the company’s growth. There was a 33% increase in overall CTR. With the initial success, I started exploring more about PPC management and its benefits to the business. And I am eager to share some insights with you.
What is PPC Marketing?
Pay-per-click (PPC) is an online advertising model where marketers pay only when someone clicks on their ad. It is typically associated with search engine advertising like Google Ads and Bing Ads. The common PPC advertising social media platforms are:
PPC marketing is just like a faucet. Once you turn it on, visitors start flowing into your website, asking you about the services. And, when you do not want to generate leads, you can quickly turn it off. This form of advertising works well with different businesses and forms an important part of the marketing budget.
How does PPC for B2B work?
On various search engines, you can use PPC ads to reach shoppers. By understanding your buyers’ most searched keywords, you can get people looking for your product or service. With a well-crafted ad, your brand can appear at the top of the search results which can generate new leads for your product or service. However, it’s unlikely that you are the only selling brand. You have to put forward an offer against your competitors to get in the top position. That’s why you need a robust ad campaign strategy and PPC B2B lead generation to reach your ideal customer. Also, with strategic keyword bidding, you can get buyers with purchase intent.
Why does your business need PPC Advertising?
It sends targeted audience to your website
The most important part of PPC Advertising is how quickly it segregates qualified traffic to your website. Comparatively, SEO takes a lot of time to get traction. However, with pay per click, you can build campaigns for your target audience in less than an hour and start getting high-quality leads that exact day.
It helps control the traffic
It’s challenging to scale a business without a clear knowledge of traffic and revenue. PPC advertising sends across a good flow of traffic and balances your operations. You can control it by setting your budget for day-to-day activities. To get a good idea of your daily traffic, take your campaign’s daily budget and divide it by your average cost per click (CPC).
You can pay only for the clicks
The best part about PPC is that you pay only when your visitors click. You are not charged if a person explores for a keyword you are bidding on but does not click the ad. For relevant search queries, this helps you to develop a brand presence. And even if you do not get the click this time, PPC advertising helps you maintain data that may later get an organic search from that same person.
It helps target your ideal customer
The aim of PPC is to put forward the right product in front of the right person at the right time. With keyword research, you can identify your prospective customers that are most likely to associate with your business. So, bidding on these keywords ensures that this selected group only sees your ads.
You can choose from a variety of campaigns
PPC provides a wide range of campaign types to promote your business. This helps to expand your reach and boost your online sales and signups.
It creates a memorable experience
With most traffic, we don’t know how users will interact with your website. But, you don’t have to worry about that with PPC Advertising. With a guided consumer journey, you can decide what content to show to which user, depending on the keyword they insert on the search engine.
It helps promote ads in certain geographies
Sometimes, it isn’t easy to promote your local business. This is because your competition is already there and has locked down on the search results. And, It would take a long time to get ahead of the race. So what can you do? The best way is to create local PPC campaigns. This would help your business overcome the competition and get in front of prospective customers. Although PPC advertising sounds simple, it’s ideally a challenge for the business owner. An effective and efficient B2B PPC strategy demands careful monitoring of the KPIs. A PPC manager is tasked to do the following:
- Oversee the most searched keywords
- Discover which social media placements to focus on
- Analyze the strategies used by the competitors
- Analyze the ROI and use this as the baseline for future
Do you want to strengthen your online advertising? Then, you must hire a reputed B2B ppc agency. An advanced advertising team will be a big help to get high-quality, inbound traffic. Vajra Global is a leading digital marketing agency that focuses on your overall growth. If you want to increase conversions and website traffic, our B2B PPC strategy services can help you reach your goal.
