Campaign management is the process of planning, executing, and measuring marketing campaigns across different channels and platforms. It involves creating and delivering relevant and engaging content to your target audience, tracking and analysing their behaviour and feedback, and optimising your campaign performance and ROI.
Why is Campaign Management Important for Your Business?
Campaign management is essential for your business because it helps you:
- Attract and convert more leads
- Nurture and retain existing customers,
- Increase brand awareness and loyalty
- Align your marketing and sales teams
- Improve your marketing efficiency and effectiveness
However, campaign management can also be challenging and time-consuming, especially if you use multiple tools and data sources that are not integrated or aligned. This can result in:
- Disjointed and inconsistent customer experiences
- Poor campaign performance and results
- Lack of visibility and collaboration across teams
- Wasted time and resources
That’s why you need powerful and easy-to-use campaign management software that simplifies and streamlines your campaign process from start to finish. And that’s where managing campaigns with HubSpot helps.
HubSpot Tools to Boost and Streamline Your Campaign
HubSpot is an all-in-one marketing platform that helps you create, manage, and report on your campaigns using multiple assets in one place. Hubspot agency partners can leverage these tools built on top of a CRM, meaning all your campaign tools and customer data are in one place, giving you a complete and unified view of your campaign performance and impact.
This gives Hubspot agency partners the edge to:
- Build your audience and set your goals
- Create personalised and optimised landing pages, forms, CTAs, and emails
- Run ads on Facebook, LinkedIn, and Google
- Promote your content on social media, blog, and email
- Nurture your leads with automated workflows and sequences
- Track and measure your campaign results and ROI
- Optimise your campaign based on real-time insights and feedback
Let’s look closer at how to achieve effective campaign management using HubSpot tools.
Campaign Setup
Every campaign starts with an organisation. HubSpot has native campaign functionality to help you build and manage your campaigns, all from one place.
Build your audience
Identify the audience you want to target for your campaign and leverage the power of the HubSpot CRM by using multiple fields to slice and dice your contact lists to show exactly the audience you want to contact. You can also use smart lists to segment your contacts based on their behaviour, interests, and preferences.
Set goals
Record individual goals, set start and end dates, and assign an owner for each campaign your team creates. Organise your campaigns with custom naming conventions and tags. You set a budget and track your spending for each campaign.
Set up tracking
Creating tracking URLs helps you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL. HubSpot’s tracking code lets you monitor your website traffic and conversions.
Lead Generation
HubSpot has everything you need to attract and convert your audience into leads and collect valuable intelligence with powerful acquisition tools.
CRM-powered Ads
Build ads directly from HubSpot to generate leads on Facebook, LinkedIn and Google. Combine ads and landing pages to personalise content based on ads clicked. Use lookalikes and website retargeting audiences to ensure your ads reach the right people. You can also track and measure your ad performance and ROI.
Personalised landing pages
A Hubspot design partner can help you display personalised content, CTAs, and forms for each and every visitor to improve the performance of your landing pages. Use HubSpot’s drag-and-drop editor to create beautiful, responsive landing pages without coding. HubSpot’s templates and themes let you match your brand and design.
Optimised forms and CTAs
Capture and qualify your leads with HubSpot’s forms and CTAs. You can create and embed forms on your website, landing pages, or pop-ups and customise them with progressive profiling and conditional logic. This allows you to create and insert CTAs on your website, blog, or email and personalise them with smart rules and dynamic content.
Lead Nurturing
HubSpot helps nurture and delight your leads with relevant and timely content and communication across multiple channels.
Marketing automation
Create and automate personalised and scalable email campaigns with HubSpot’s email marketing tool. You can use the drag-and-drop editor to design and customise your emails and use innovative content and personalisation tokens to tailor your emails to each recipient.
Automated workflows and sequences
Build and run automated workflows and sequences to enrol your leads based on their actions, behaviours, or criteria. Hubspot leverages workflows and sequences to send targeted emails, update contact properties, create tasks, rotate leads, and more.
Multi-channel Promotion
HubSpot offers a suite of tools and functionalities that facilitate the promotion of content and campaigns across diverse channels to engage a broader audience.
Social media
Create and schedule social media posts with the help of a Hubspot design partner to share your content and campaigns on Facebook, Twitter, LinkedIn, and Instagram. You can also monitor and respond to social media interactions and track and measure your social media performance and ROI within HubSpot.
Blog
Create and publish SEO-optimised blog posts from HubSpot to educate and inform your audience about your content and campaigns. Their blog editor lets you write and format your posts or import them from Google Docs. The SEO tool optimises your posts for search engines and keywords.
Send targeted email campaigns from HubSpot to promote your content and campaigns to your contacts. You can use their email marketing tool to create and customise your emails or choose from the templates and themes. Smart content and personalisation tokens allow the tailoring of emails to each recipient.
Campaign Reporting and Optimisation
With real-time data and insights, HubSpot helps you track and measure your campaign results and ROI.
Campaign dashboard
View and analyse your campaign performance and impact with HubSpot’s campaign dashboard. It offers visibility on how your campaign performs against your goals and compares your results across different channels and assets. You can also drill down into each campaign asset to see its individual performance and metrics.
Campaign analytics
Gain deeper insights into your campaign performance and impact with HubSpot’s analytics. Know how your campaign influences your contacts, deals, and revenue and attribute your results to different sources and touchpoints. You can also see how your campaign affects your funnel and pipeline and identify your best and worst-performing segments and personas.
Campaign optimisation
Optimise your campaign based on real-time feedback and insights with HubSpot’s optimisation tools. With HubSpot’s A/B testing and experiments, you may test and improve your landing pages, forms, CTAs, and emails. You can also use HubSpot’s surveys and feedback to collect and analyse your audience’s opinions and satisfaction.
Why Choose HubSpot?
| Feature | HubSpot | Other Tools |
|---|---|---|
| Campaign setup | Native campaigns functionality that helps you build and manage your campaigns, all from one place. | Separate tools or platforms that require manual integration or alignment. |
| Lead generation | Powerful acquisition tools that help you attract and convert your audience into leads and collect valuable intelligence. | Limited or basic tools that may not provide enough data or personalisation options. |
| Lead nurturing | Personalised and automated email marketing campaigns that help nurture your leads and move them along the buyer’s journey. | Generic or manual email campaigns that may not engage your leads effectively. |
| Multi-channel promotion | Ability to promote your campaigns across multiple channels and platforms to reach and engage your audience wherever they are. | Restricted or inconsistent promotion options that may not reach your audience optimally. |
| Campaign reporting and optimisation | Real-time and comprehensive reporting and analytics that help you measure and optimise your campaign performance and ROI. | Delayed or incomplete reporting and analytics that may not provide enough insights or recommendations. |
Vajra Global: Your Official HubSpot Partner
Vajra Global is a leading digital marketing agency and one of the top HubSpot agencies that helps you leverage its power to simplify your campaign management. Vajra Global has the expertise and experience to help you:
- Plan and execute effective and engaging campaigns using HubSpot’s tools and features
- Explore and take advantage of every HubSpot feature that not many would be aware of
- Integrate and align your HubSpot platform with your other marketing and sales tools
- Grow your business and achieve your marketing and sales goals as HubSpot agency partners
Contact us today to know more about how we can help your digital marketing campaign and leverage best practices to ensure your success.