Best B2B Content Marketing Agency

How We Combine

Branding	Content
Brand Voice Development	Consistent messaging across all content
Visual Identity Integration	Design elements that reinforce brand recognition
Messaging Architecture	Strategic frameworks that communicate your unique value
Brand Storytelling	Narrative techniques that build emotional connections

IT Services & B2B Tech

Increase in Engagement Rate:

42%

Increase in Followers:

61%

Total Reach Generated

1.8M

Increase in Profile Visits

39%

Manufacturing & Industrial

Increase in Engagement Rate

57%

Increase in Followers

74%

Total Reach Generated

2.2M

Increase in Profile Visits

48%

B2B SaaS

Increase in Engagement Rate

66%

Increase in Followers

89%

Total Reach Generated

3.5M

Increase in Profile Visits

70%

Professional Services (Consulting, Legal, Finance)

Increase in Engagement Rate

29%

Increase in Followers

38%

Total Reach Generated

850K

Increase in Profile Visits

26%

Professional Services (Consulting, Legal, Finance)

Healthcare & MedTech

Increase in Engagement Rate

47%

Increase in Followers

54%

Total Reach Generated

1.2M

Increase in Profile Visits

43%

Education & EdTech

Increase in Engagement Rate

73%

Increase in Followers

92%

Total Reach Generated

Increase in Profile Visits

81%

Research & Industry Immersion

We deep-dive into your business, target audience, and competitive landscape to define positioning, tone, and messaging aligned with B2B buyer journeys.

Content Ideation & Strategy

Copywriting & Drafting

Design & Production

Scheduling & Platform Optimisation

Reporting & Optimisation

Educate

We create content to improve your brand authenticity. The content includes sharing insights, trends, and expert knowledge tailored to your industry.

Content Examples:

Industry Insights

How-To Guides

Explainer Videos

Whitepapers

Product Comparison Sheets

Engage

We create content to spark interactions and drive top-of-the-funnel interest while keeping the B2B tone and depth intact.

Content Examples:

Polls and Questions

Thought Leadership Posts

Carousel Posts (Stats, Myths vs. Facts)

Opinion Pieces

Infographics

Convert

We create content to nudge prospects toward the next step—whether it's a demo request, a download, or a direct inquiry.

Content Examples:

Case Studies

Customer Testimonials

Demo Videos

ROI Calculators

Lead Magnets (eBooks, Checklists)

Month 1

Foundation and Setup

Month 2

Execution and Analysis

Month 3

Optimisation and Reporting

Build the strategy and infrastructure required for consistent, effective content marketing.

Audience and Competitor Research

As a leading content marketing agency for B2B, we analyse your target B2B personas, their buying behavior, and industry competitors to uncover key content gaps and opportunities.

Content Strategy Development

Define content pillars aligned with your brand objectives — whether it's lead generation, thought leadership, or SEO visibility — and map them to the B2B buyer journey.

Calendar and Asset Planning

Develop a content calendar for platforms like LinkedIn, supported by a consistent posting rhythm, creative briefs, and asset requirements (visuals, copy, CTAs).

Deploy, monitor, and refine content based on performance data to drive audience engagement.

Content Posting

Begin regular content publishing with consistent formats and timing based on the approved calendar and brand tone.

Content Tracking

Monitor performance metrics such as reach, impressions, click-through rates, and comments to understand engagement trends.

Engagement Metrics Analysis

Evaluate which content types and topics resonate most with your B2B audience and identify areas for enhancement.

Refine your content approach based on data to check what works and improve ROI.

Performance Review

Analyse key metrics across all published content — including engagement, lead conversions, and follower growth — to assess what's delivering impact.

Strategic Optimisation

Update content formats, posting times, and creative direction to focus on high-performing elements that align with your B2B objectives.

Monthly Reporting and Recommendations

Deliver a comprehensive performance report with actionable insights and suggestions for next-month planning and long-term success.

Trusted by people

The team was attentive, responsive, and professional. They took the time to listen to my needs and goals for the website and provided helpful insights and recommendations to make sure I got the best possible outcome. The content that the team developed for the website was as per expectations. They did a good job of capturing the tone and voice that I was looking for. Also, appreciation to the tech team and design team for bringing in their expertise and making sure the project was a success.

Ramya - CEO CI Global Technologies

What is content operations and why is it important? Content operations is the organised approach to managing all aspects of your content, from planning and creation to publishing, distribution, and analysis. It streamlines the content development process, ensuring consistency and efficiency, especially for large businesses with complex needs. This helps you create a winning content strategy that scales effectively.

How can content operations benefit my business? Vajra Global's content operations service helps you create a scalable content strategy for large-scale content needs. We can automate workflows for efficient content production, track content performance, and optimise your strategy. Our content creation strategy helps manage content across departments and locations for a smooth experience.

How do you ensure the quality of content produced through your services? We combine a strong content strategy with experienced writers to deliver high-quality content. Our content management services also include content management system (CMS) maintenance and performance tracking to guarantee consistent quality.

Partner With the Best B2B Content Marketing Agency. Create Strategic B2B Content That Drives Results!

Our Impact

240 %

325%

8.5M

5x

160%

980K

We Help B2B Brands Create Content That Converts

Branding and Content Creation: A Powerful B2B Combination

How We Combine

Outcomes

IT Services & B2B Tech

Manufacturing & Industrial

B2B SaaS

Professional Services (Consulting, Legal, Finance)

Healthcare & MedTech

Education & EdTech

Our B2B Content Creation Process

Research & Industry Immersion

Content Ideation & Strategy

Copywriting & Drafting

Design & Production

Scheduling & Platform Optimisation

Reporting & Optimisation

Educate

Engage

Convert

Our B2B Content Marketing Service Process

Audience and Competitor Research

Content Strategy Development

Calendar and Asset Planning

Content Posting

Content Tracking

Engagement Metrics Analysis

Performance Review

Strategic Optimisation

Monthly Reporting and Recommendations

Trusted by people

Equip yourself with the latest resources

User Generated Content (UGC) For B2B Brands: Can It Work? Strategies For Increased Brand Awareness

The Rise Of Niche Content Marketing: What Is It And How Can Businesses Leverage It

Why Your Business Needs A Content Strategy Agency: Exploring The Benefits

From Idea to Impact: The Art of Effective Content Marketing Execution

Native Advertising Vs Content Marketing

Streamlining Success: Navigating Content Marketing Workflow and Management Systems

Frequently asked questions

Let’s work together