Did you know that Adam Mesh trading group used PWAs that ensured an income of $58K? Regardless of the industry that your business caters to, progressive web apps (PWAs) can be more economical than native apps, provide an enriched user experience, and offer assurance with improved security. PWAs are the best fit for companies looking to improve their online presence as they can work on any platform, save money, and work offline as well.
What are Progressive Web Apps?
Built using web platform technologies, progressive web apps provide a user experience that resembles a platform-specific app. They operate like a website and can run on multiple platforms from a single codebase. They offer the interactivity and responsiveness of a native mobile app as well as the accessibility and flexibility of a website. It is like your business can get the best of both worlds. PWAs operate similarly to applications but are embedded within the web browser instead of a phone. They take up less room and provide a lot of features as well.
Benefits of PWAs
PWAs have gained a lot of popularity due to the advantages they offer over traditional and native mobile apps. Here are some of the key benefits of PWAs.
Cross-platform compatibility
As one of the most versatile technologies, a design PWA can work across different platforms, such as desktops, smartphones, and tablets. Their cross-platform compatibility is sure to provide a consistent user experience regardless of the device. They have been one of the most preferred options for cross-platform mobile development.
Faster loading time and responsiveness
PWAs can adapt to various screens, sizes, and resolutions. They have a responsive design that is bound to improve the feel and look of any particular device. Progressive web applications are embedded with the feature of caching resources, enabling faster loading times. This empowers your business to reduce the bounce rate and increase user retention as well.
Offline functionality
One of the most prominent and distinguishing features of PWAs is its ability to work offline. Users can have uninterrupted access to vital functions and content when the network connection is unavailable or poor. They enable users to read product catalogues and brochures and access essential content and features without connecting to the internet, truly transforming the mobile app landscape.
App-like experience with improved security
Immersive push notifications, home screen access, smooth animations, sharp user interface, transitions, and features of PWAs help users navigate with ease. This app-like experience is a boon for e-commerce websites and SaaS businesses as it can boost their customer experience and customer satisfaction scores.
Reduced data usage and easy installation
Users with limited data plans can benefit from PWAs as they consume less data. Progressive web apps do not need the installation of apps from an app store, and users can add them to their home screens with a single click, thereby streamlining the onboarding process. Businesses can benefit from this as they do not need to invest a lot of time and effort in installing traditional applications. PWAs are also easy to update and involve minimal to no interaction in prompting for auto-updation.
Improved SEO
Search engines index PWAs, thereby facilitating better SEO rankings and improved discoverability. Also, PWAs are very agile and provide content efficiently with increased speed, which is a core aspect of improving SEO rankings. Added to mobile-friendliness, the website’s speed impacts the conversion rates and overall user engagement.
Discoverability and cost-effectiveness with improved engagement
Users can access PWAs through browsers, eliminating the need to visit an app store and access them. This improves its overall outreach to a wider audience. Developing separate applications for various platforms is quite expensive and resource-intensive. Building a PWA eliminates the need to invest in development and is very beneficial for small businesses and startups as well.
Future Of PWAs
PWAs are now considered the future of mobile phone use. Just like how some websites flocked to the mobile trend over a decade ago, many developers have proactively began adopting progressive web apps a lot earlier, enabling them to stay ahead of the market. According to Max Lynch, the CEO of App Development magazine, businesses have to build a PWA and lower any barriers to using their app. With mobile user behaviours becoming more demanding, downloading, discovering, and using a PWA is sure to take you miles ahead in customer service.
Brands That Have Succeeded by Adopting a PWA
Progressive web applications are a groundbreaking solution that provides the best features of native apps and websites. They will reshape how users interact with web applications and drive growth in a highly competitive market. Here are a few examples of brands that have harnessed the power of PWAs to ensure success.
- Twitter had implemented a stripped-down version of its native app as a PWA, which helped provide a data-efficient experience to users and ensured a speedy experience for regions with slow internet connectivity.
- Alibaba, a leading e-commerce giant, has embraced PWA to improve user engagement and conversion rates.
- Starbucks’s PWA enabled customers to find nearby stores, order ahead, access loyalty rewards and establish a smooth experience.
- Make My Trip, one of India’s leading travel companies, adopted PWA, resulting in increased conversion rate, page loading time, and improved shopper sessions.
Get the Best PWAs at Vajra Global
As a leading MarTech company that provides a host of services in development, Vajra Global has an in-house development team that makes PWA development seem like a piece of cake. Our team of experts has years of experience working with organisations across many industries implementing progressive web applications. They perform an in-depth audit of your business, understand your goals, and help build a PWA that best resonates with your brand and improves operational efficiency. Instead of spending time and effort hiring and training a team to develop and implement PWAs, you can reach out to our experts for a comprehensive overview of PWAs and suggestions on how to implement them according to your needs.