Working with clients, brand managers, account service, and creative teams to establish media goals, objectives, and strategies for advertising campaigns.
Making sure the client’s expectations are met.
Understand the KPI and coordinate with the team to achieve the goals.
Manage & Review of media buy process including but not limited to developing buy parameters, building audiences, presentation decks, approval and reconciliation/reporting post
campaign.
Building and executing campaigns in paid social and digital platforms like Facebook and Google Ads.
Management of multiple ongoing paid campaigns including online and some offline media.
Performing campaign analysis directly relevant to optimization and/or planning and buying decisions.
Qualifications:
Having 0 to 4+ years minimum Agency experience with media planning and buying.
Have strong written and verbal communication skills and the ability to present.
Be savvy and knowledgeable of social and new media technologies.
Be organized, self-directed and efficient.
Thrive in a fast paced, collaborative environment.
Be able to prioritize and manage multiple tasks across multiple projects under tight deadlines.
Be self-motivated with a strong sense of ownership in areas of responsibility.
Have experience in buying for multiple industries.
Be well versed in required media skills such as ability to review market research reports, first and third-party data and tools, etc.
Proficient in media buying software and other media tools and software.
Experience in Google Ads and Facebook Ads products.
Key Soft Skills
Excellent Communication Skills – Written and Verbal
Strong interpersonal people skills – to work collaboratively with vendors and clients.
Adaptable, flexible and mature to work with a team & internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
Open to new learnings and show keen interest to scale up & across 360*
Work Experience
0 to 4 years of relevant experience would be an advantage