Here are some of the scenarios when companies normally outsource their marketing activities:

1. Your company small and growing – You may not be able to afford / need a full time marketing person. However there would be marketing activities that are needed. In a scenario like this, you can work with companies that offer shared marketing desk and charge you based on the amount of work to be completed.
2. Your company is Startup and the core team lacks marketing experience – While it is critical as a Startup to focus on the product / service, make it unique, you also need support right through the process to help you with the right marketing expertise, providing you an external / customer perspective. You can look to outsource to a company that can help you both with Strategy and Execution of Marketing activities, also giving you the flexibility to ramp up or ramp down the marketing team during the critical stages of product launch and growth.
3. Your company is a SMB, which is too busy with daily business activities and simply does not have enough time / bandwidth to implement a well-strategized and effective marketing campaign to help generate new leads and nurture your existing customers. Here too, marketing outsourcing will do your business loads of good.
4. Your company has an internal marketing team but has been consistently not been able to meet your marketing goals – In this scenario, it would be good to start off with an assessment of your marketing efforts and understand the best way to restructure your marketing team and identify opportunities to outsource specific parts of marketing, basis the skills available internally and the marketing goals for the coming quarters. This can be done in a phased manner to help the company transform its marketing, helping it overall achieve the business goals.

If you are able to associate yourself with any of the above scenarios and looking for expert help in marketing, feel free to let us know at here or write to us @ corporate@vajraglobal.com and we will be glad to support your needs.

Vajra Global is happy to partner with other marketing agencies for their needs. If you are digital marketing agency, looking for additional bandwidth to support a client or if you are traditional agency, looking to provide digital services for your existing clients, we can help you. Feel free to let us know, what you need here or write to us @ corporate@vajraglobal.com

Excellent Question! Today, marketing has become very complex with nearly infinite options available to mix and match your marketing strategy. What we find common across many of the Small and Medium Businesses (SMB) are that they have one person who is completely stretched between drawing up strategy, understanding product & business needs, designing campaigns, executing them, analysing them and fine tuning them real time. As you would appreciate this is a very ineffective process and causes a burn-out to this professional.

Here is where a marketing outsourcing company can Vajra Global can help you in different ways – (1) Work as a partner with your marketing professional, brainstorm with him and be his sounding board; help with selected activities that will free up his time for strategic work (2) In case you already have a well defined plan, allow your marketing professional to do the thinking, designing and we can do the execution for you

In a nutshell, Vajra Global SMB marketing outsourcing practice will help you reach your business goals and strategic objectives in a seamless manner.

Based on our experience working with clients, here are a few reasons why clients have outsourced marketing

• You have an excellent product but not able to build a solid pipeline
• You have an excellent website but there is no traffic
• You write regular blogs but there is no comment or likes or reads
• You have social media posts but there is low or no engagement
• Your team does not have any exposure to inbound marketing or certain / all areas of digital marketing
• Your web page rank is very high and you don’t come up when your customers search for your products
• You feel that your competition is doing much better marketing compared to you; they are able to react fast and make quick changes to marketing strategy and implement the same
• Your sales team keeps missing targets and eventually your revenue is not growing or is flat; You have not closed sufficient number of new clients to give you the growth you need