Off-Page SEO: Introduction
Off-page SEO, also known as off-site SEO, is a key element of modern search engine optimization strategies. This strategy involves a number of different techniques and practices that are designed to improve the ranking and visibility of a website in search engine results. Some of the main components of off-page SEO include link building, content sharing, and social media marketing. By using these methods strategically, site owners can help to increase their domain authority and drive more traffic to their sites. And with sustained effort over time, off-page SEO can play an important role in improving a site’s overall ranking on major search engines like Google. So if you’re looking for ways to boost your site’s performance online, consider focusing on off-page SEO as a key strategy for success.
If you want your site to succeed on Google and increase organic traffic to your brand, you’ll need to examine more than just your on-page SEO strategy. We’ll explain what it is, how it works, and how you can use it to boost the visibility of your website.
Off-page SEO refers to search engine optimization techniques that are used to improve a website’s ranking on search engine results pages. Using off-page SEO tactics can help enhance the visibility of your website and drive more traffic to your site. Some of the most effective methods for doing this include crafting high-quality content and engaging in influencer marketing. Ultimately, with the right off-page SEO strategy, you can significantly boost your organic search rankings and attract more potential customers to your website.
Off-page SEO refers to all pursuits away from your website and influences your ranking in search engine results pages (SERPs). Google’s algorithm factors reflect this, with off-page SEO accounting for more than half of the ranking factors. A solid off-page SEO strategy can mean the difference between where you and your competitors appear on the search engine results pages (SERPs).
Off-page SEO techniques help you increase your Domain authority.
Domain Authority (DA) is a ranking score determining your pursuit to rank in the SERPs. This score span from 1 to 100 is determined by several factors, such as the linking root realm and the total number of links. The DA of your site is not a metric that Google uses to determine where you rank, but it is a good measure of how well your site performs in terms of off-site SEO.
Why is Off-page SEO important?
Imagine off-page SEO to be the process of expanding your website’s domain authority. Without it, your site may struggle to outrank more authoritative websites.
As search engines consider higher authority websites to be more credible, relevant, and trustworthy, they rank better than lower or no authority websites. You want to demonstrate on search engines that many people trust, share, and link to your site. Links are one way to demonstrate this, but they cannot be relied on solely.
There are three types of links
- Natural links: These links are editorially added to the content without bringing any action. For instance, a travel blogger adding a link to the content that speaks about their favourite travel destinations.
- Manually built links: These links are strategically placed via calculated link-building tasks. This includes requesting stakeholders such as customers and influencers to link their content to the website
- Self-created links: This includes adding backlinks in blogs and customer signatures. Certain strategies lean towards black hat SEO and are not recommended.
There are numerous other off-page SEO techniques you can use; let’s look at a few.
Tips to increase the traffic
Identify Similar Content Links
You can see the websites linking to the specific pages currently ranking for your target keywords using tools like Moz or Ahrefs. As all of the sites on this list have a proven history of linking to other sites on the topic, it serves as an apparent first outreach list.
Reach Out to Resource Pages
Content that links to the best resources on a specific topic is an excellent candidate for link outreach. It will provide a link from not only a highly relevant source but also quality referral traffic to help fill your marketing and sales funnels.
Collaborate on Co-branded Content
Including other organizations or influencers in creating your content exponentially increases the likelihood of amplifying it (linked to and shared). Creating co-branded content with complementary brands can be a win-win situation, exposing you to new audiences while adding value to your existing ones.
Publish Original Research
One of the most clickable and shareable types of content on the internet is data-driven content. Journalists and other content marketers constantly need new content to publish daily, and having access to a published study to back up a story is extremely critical in bringing high-quality traffic.
Create Broken Links
No one wants a website with broken links. And it’s unlikely that the person in charge of the site’s technical health is the same person who contributes to the editorial content. As a result, multiple people and teams are frequently involved when a link fails, causing a headache over a minor issue. However, if you find a broken link, notify the content owner and politely request that they insert a link to your content to fix the 404.
Reclaim Unlinked Mentions
You can use tools like Moz to find pages containing your brand name but not linking back to your brand’s root domain. You now have a list of link opportunities that are low-hanging fruit. Thank content owners for the mention, and request a link back to their site. It is more applicable to enterprise brands than SMBs, but all marketers should investigate unlinked mentions.
Participate in Podcast Tours
Contact industry podcasts to schedule an interview or conversation with your brand’s thought leader(s). Most podcasts have episode web pages that include a “show notes” section with your guest’s bio and links to their website. In addition to the SEO benefits of relevant links, you will gain referral traffic and establish relationships that may lead to future co-branded content partnerships.
To Wrap It Up
Off-page SEO has shifted from a primary focus on driving signals that influence ranking factors to a primary focus on optimizing, creating content, and ranking on search engines other than Google. You cannot ignore Off-page SEO these days, but it is critical to recognize that it is about much more than link building. Reach out to us for additional information, for instance, referencing an assertion or evaluating a starter structure, etc