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The AEO & GEO Knowledge Hub

Your resource centre for insights, practices, and strategies on AEO, GEO, and the future of search beyond SEO.

The way your audience finds information has fundamentally changed. As AI becomes the primary way consumers interact with the web, traditional SEO is no longer enough. Your visibility, brand authority, and customer acquisition now depend on how well you can own the answer, not just the search ranking. With less traffic arriving at your website, what will a new form of engagement look like, and how will your digital experience evolve to provide it?

Welcome to the AEO & GEO Knowledge Hub. We’re here to help you navigate this pivotal shift from SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). This is a strategic imperative for any leader looking to future-proof their business and maintain a competitive edge.

Explore the sections below to understand why this matters, what the new rules are, and how you can position your company to win in the age of AI.

Search Readiness
Buyer Decision Enablement
Technical Playbook
Research & Trends

Search Readiness

Insights on how AI search is reshaping discovery today and the priorities leaders must focus on for tomorrow.

Buyer Decision Enablement

Content and strategies that help buying committees validate, compare, and convert with confidence.

Technical Playbook

Practices and technical foundations that make your content clear for people and machine-readable for AI-driven search.

Research & Trends

Insights on AI search shifts, benchmarks, risks, and category-specific insights shaping B2B marketing.

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Job Description:

We are seeking a highly talented and motivated fresher for the position of HubSpot implementation specialist to join our team. As a HubSpot Implementation Specialist, you will play a critical role in the successful deployment and utilization of HubSpot's suite of marketing, sales, and customer service tools. Your primary responsibility will be to guide the clients through the implementation process, execute the implementations, and ensure that the business objectives are achieved by effectively utilizing HubSpot's features and functionalities.

Roles and Responsibilities:


  • HubSpot Implementation: Lead the implementation of HubSpot's marketing, sales, and customer service tools for clients, ensuring smooth deployment and integration with their existing systems and processes.
  • Requirements Gathering: Collaborate with clients to understand their business requirements, goals, and objectives, and translate them into effective HubSpot configurations and workflows.
  • Solution Design: Design and develop customized solutions within HubSpot to meet clients' specific needs, including creating workflows, email templates, landing pages, and lead scoring models.
  • Data Migration: Plan and execute data migration from clients' existing systems to HubSpot, ensuring data integrity and consistency.
  • Training and Support: Provide comprehensive training to clients' teams on the effective use of HubSpot, including best practices, workflows, and reporting. Offer ongoing support and troubleshooting to resolve any issues or challenges faced by clients.
  • Integration and Automation: Identify opportunities to integrate HubSpot with other systems, such as CRM platforms, and develop automated processes to streamline data flow and optimize efficiency.
  • Reporting and Analytics: Create and maintain reports and dashboards in HubSpot to track key metrics, measure campaign performance, and provide actionable insights to clients.
  • Continuous Improvement: Stay up to date with the latest features and updates in HubSpot and proactively suggest enhancements and improvements to clients' implementations.

Qualifications and Experience:


  • Strong project management skills with the ability to manage multiple implementations simultaneously, set priorities, and meet deadlines.
  • Excellent communication and interpersonal skills to effectively collaborate with clients, understand their requirements, and provide training and support.
  • Analytical mindset with the ability to interpret data and provide actionable insights to clients.
  • HubSpot certifications, such as HubSpot Marketing Software Certification, HubSpot Sales Software Certification, or HubSpot Service Hub Software Certification, are preferred.
  • Bachelor's degree in marketing, business administration, or a related field is advantageous.

Join our dynamic team and leverage your HubSpot expertise to drive the success of our clients' marketing, sales, and customer service initiatives. Apply now and be part of our mission to deliver exceptional results through effective HubSpot implementation.