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The right choice of words

Content marketing that brings success to your business

Content that converts

Content will always be relevant and necessary in every business and industry. We understand the importance of choosing the right words and the power it holds to influence outcomes.

Our approach is to know more about your business, analyse the competition, chart out a tailored roadmap, and design a detailed content strategy that drives ROI. Whatever the industry, we will work closely with you to generate a plan that resonates with your audience. We provide content marketing for E-commerce, supply chain, SaaS, cybersecurity, and other B2B industries.

Our experienced content marketing specialists, SEO experts, and designers will work as an extension of your team, combining their expertise to provide multiple types of content and collaterals that are unique to you. Analysis and insights will be provided so we can make adjustments.

Through our content strategy services, we create relevant, well-optimised content that increases your online visibility.

Content marketing services

Services we provide

  • Blog Writing

    One of our most sought-after content marketing services, blog post creation, is our core speciality. We provide original blog content that is quality-checked at every stage. We connect and communicate with your audience with articles that educate and engage.

    Our content marketing specialists create SEO-infused long and short-form blogs that provide better reach and visibility. Our seasoned writers have experience writing for different industries and functions and can craft compelling blogs that establish you as an expert in your industry.

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  • Website Writing

    Your digital storefront deserves captivating content. The company’s website is what the audience uses to gauge your brand. Our award-winning writers and editors create lasting impressions with website content that is not just informative but appealing. We understand your brand’s voice and identity and ensure that both are captured in the content we create.

    Built with a customised keyword plan, we write website copy that can increase your discoverability. Our digital content marketing services drive engagement and conversion, and our content is tailored to your audience and their pain points.

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  • Case Studies

    An often underestimated collateral, case studies help organisations bolster their brand’s reputation while building their authority and credibility. It also serves as a valuable sales tool to generate leads and close deals.

    We have mastered the art of writing case studies and caselets and use the STAR model of Situation, Task, Action, and Result to capture the in-depth knowledge of the case. We understand the purpose of the case study or caselet and conduct thorough research before we begin writing. We build confidence in your audience by highlighting the points of triumph and using storytelling to narrate the case.

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  • Business Writing

    Whether it is effective emails, powerful presentations, or top-notch brochures, we can craft and deliver high-quality content that builds authority and trust. Our persuasive marketing and sales collaterals can drive business impact.

    Our content marketing services can supercharge your business’s value proposition with relatable words that would set you apart from your competition and compel your audience to act.

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  • Thought Leadership

    Thought leadership is about sharing your unique point of view with the world. It involves presenting the what, why, and how of your ideas to your audience in a way that is easy to understand. We help you amplify your expertise by capturing your voice and positioning your brand as a thought leader.

    From writing well-researched articles to optimising your LinkedIn profile or writing your bio, we will help establish you as an authority in your niche. Our thought leadership experts will chart a content marketing strategy for your thought leadership journey.

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Trusted by people

Services we offer

Frequently asked questions

What types of content work well in B2B marketing? In B2B marketing, selecting content that provides knowledge, solutions, and highlights industry expertise is wise. Publishing case studies, sending out weekly newsletters, and insightful blog posts are winners. Tailor content to your audience's pain points and offer sustainable solutions. B2B buyers are research-driven, so providing in-depth content builds trust and positions you as a thoughtful leader. By creating perfect content marketing solutions, you'll nurture leads and drive conversions.
What role does Vajra Global play in B2B content marketing? Struggling to create B2B content marketing strategies that converts? Vajra Global helps bridge the gap. We specialise in crafting data-driven content, like case studies and blog posts, that showcase your expertise and attract qualified leads. Let us translate your knowledge into content that fuels your sales pipeline.
How can B2B businesses measure the success of their content marketing efforts? B2B businesses can measure the success of their content marketing efforts through critical metrics like lead generation, engagement rates, and conversion statistics. Companies can use content strategy services and digital content marketing tools to track how custom content influences their target audience, aligning these insights with broader B2B content marketing strategies.
How can B2B content marketing support lead generation efforts? B2B content marketing is crucial for lead generation as it engages your target audience with relevant and valuable content. Through tailored content marketing services and solutions, businesses can establish authority and build trust, encouraging potential clients to take action. Content strategy services ensure that each piece aligns with your overall marketing goals, driving successful lead generation.
How often should B2B businesses publish new content? B2B businesses should publish new content consistently, but the frequency depends on their specific content marketing strategies and resources. Aiming for weekly publications is a balanced approach, allowing time to create quality, custom content that aligns with digital content marketing trends. Regular updates keep your audience engaged and support lead-generation efforts, while content marketing specialists can provide tailored advice on the ideal frequency for your specific industry and audience.

Get in touch!

Let us discuss your content marketing goals