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Smarter marketing decisions

Intelligent analysis of your marketing data for higher ROI

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Providing a better marketing analytics strategy

While all organisations have understood the power of data, the ones who succeed are those who have learnt to glean the best insights. Marketing analytics companies go beyond mere numbers, transforming raw data into actionable insights that fuel informed decision-making.

Our team will delve deep into your marketing metrics, utilising advanced analytics tools to uncover patterns, trends, and opportunities. From customer segmentation to campaign performance analysis, we will empower you with a comprehensive view of your marketing activities.

Our team is familiar with different analytics tools, such as Google Analytics, Google Data Studio, and Microsoft Clarity, and MarTech tools, such as SEMrush, HubSpot, and Salesforce. Whether it's optimising your ad spend or fine-tuning your targeting strategy, our marketing analytics solutions will guide you toward marketing success.

From data to insights and insights to action, with the help of AI in marketing analytics, we can make every effort a calculated step toward achieving your business objectives.

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marketing analytics strategy

The key benefits of marketing analytics

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Overview of all activities Overview of all activities
Overview of all activities Obtain a birds-eye view of all your marketing activities, including paid digital ads, email, social media, and web.
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Better understanding of customers Better understanding of customers
Better understanding of customers

Gain deeper insights into your customer’s behaviour, preferences, and needs by identifying patterns and trends in data.
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Higher return on ad spend Higher return on ad spend
Higher return on ad spend Measure and identify the most effective campaigns and direct your ad spend toward high-impact marketing efforts
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Precise segmentation and targeting Precise segmentation and targeting
Precise segmentation and targeting Design the right marketing programs by identifying your target audience and segmenting them more precisely
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Identification of key touchpoints Identification of key touchpoints
Identification of key touchpoints Optimise marketing spend and refine your attribution model by identifying the most effective touchpoints in a customer’s journey
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Stronger lead nurturing and management Stronger lead nurturing and management
Stronger lead nurturing and management Reduce uncertainties and manage leads more effectively by building robust lead-nurturing strategies

Our holistic digital marketing analytics solutions
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Trusted by people

“Our collaboration with Vajra Global has yielded great results, particularly in terms of increased engagement on our LinkedIn platform. Their well-defined strategy, along with regular check-ins and comprehensive reports, has enabled us to stay up-to-date with the progress of our marketing initiatives. I have observed a deep-rooted commitment and professionalism from the employees at all levels.”

Veena Anand, COO Subramaniam Academy of Performing Arts (SaPa)

Frequently asked questions

What are the benefits of using Marketing Analytics? Marketing Analytics provides businesses with data-driven insights, enabling them to optimise their marketing strategies and improve performance. Key benefits include improved targeting, measurable ROI, personalised marketing, optimised budgets, competitive advantage, enhanced customer experience, and risk mitigation. By leveraging analytics, companies can make informed decisions, stay agile, and outperform competitors in a dynamic market landscape.
What are the common tools and techniques used in Marketing Analytics? Marketing Analytics experts use tools such as Google Analytics, Adobe Analytics, HubSpot, Tableau, R, Python, and SQL databases to extract valuable insights from data and optimise marketing strategies. Techniques like customer segmentation, predictive analytics, A/B testing, attribution modelling, sentiment analysis, marketing mix modelling, and clickstream analysis help make data-driven decisions, improve campaign effectiveness, and enhance overall business performance.
How can we use Marketing Analytics to improve our brand awareness in specific target markets? Marketing Analytics allows businesses to leverage data-driven insights to enhance brand awareness within specific target markets. Analysing the performance of marketing channels enables informed decision-making and optimising strategies to resonate effectively with the target audience. Get on board with Vajra Global's proficient marketing analytics services to ramp up your business, deliver a high ROI and increase brand awareness.
How can we leverage Marketing Analytics to optimise our pricing strategy and boost sales? Leveraging Marketing Analytics services for pricing strategy optimisation involves a data-driven approach. Start by collecting relevant data on customer behaviour and competitor pricing. Analyse customer segments, monitor and analyse competitor pricing strategies, and evaluate price elasticity and past promotions. Implement pricing models and utilise analytics to forecast sales. Incorporate customer feedback, continuously monitor key metrics, and stay updated with market changes.
We have a lot of marketing data, but we don't know how to analyse it effectively. Use data analysis tools, visualisation, and statistical analysis. Seek guidance from professionals and explore online resources to enhance your skills. Focus on your goals and key performance indicators to derive meaningful insights from your marketing data. And if you face any challenges along the way, Vajra Global's marketing analytics solutions can help you take your business to new heights.
How can we ensure data privacy and security while using Marketing Analytics? Safeguarding sensitive information and maintaining trust is vital for a marketing analytics agency. Key measures include data encryption, access controls, anonymisation, secure data transmission, regular audits, compliance with regulations, data minimisation, employee training, secure infrastructure, and an incident response plan. By adopting a holistic approach and the best marketing analytics solutions, organisations can establish a robust data privacy and security framework in marketing analytics.

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