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From awareness to recognition

Tailored brand awareness strategies for a
lasting market resonance

Let’s Talk

Leaving a lasting impression

Did you know that according to the marketing rule of seven, a brand has to engage with a potential customer at least 7 times before they decide to buy? In a crowded marketplace, it takes deliberate effort to stand out.

Brand awareness is the foundation for building lasting customer relationships. It's about ensuring your target audience knows who you are, what you stand for, and why they should care. This initial spark of recognition is the first step in a customer lifecycle that progresses through engagement, purchase, and ultimately, loyalty.

That's why we leverage both inbound and outbound strategies so your brand message reaches the right people at the right time, creating brand recognition.
Brand Awareness 2

Some essential benefits of creating brand awareness

Expand your market Increased sales

Boost conversions and increase market share by targeting relevant audiences and increasing brand visibility.
Customer reviews Customer loyalty

Increase repeat purchases through strong brand recall as more customers recognise and trust the brand to meet their needs.
Word-of-mouth marketing Word-of-mouth marketing

Improve organic growth as satisfied customers share their experiences, resulting in positive word-of-mouth marketing.
Increase website traffic Increase website traffic

Increase overall traffic to your website as curious users explore the site to learn more about your products and services.

How do we do it?

Our team can create targeted brand promotion strategies, including digital marketing campaigns that put your brand in front of your ideal audience. We utilise microsites – dedicated, focused landing pages – to showcase specific products or initiatives. We also use SEO techniques to elevate your website's ranking in search results.

Once a potential customer connects with your brand, we will leverage downloadable content, email marketing initiatives, and engaging CTAs to capture their interest and nurture them further down the sales funnel.

Our services that support your brand awareness campaigns:
Brand Awareness 3

Do you want consumers to have a ‘top-of-mind’
recall of your brand?
Contact us

Trusted by people

The team was attentive, responsive, and professional. They took the time to listen to my needs and goals for the website and provided helpful insights and recommendations to make sure I got the best possible outcome. The content that the team developed for the website was as per expectations. They did a good job of capturing the tone and voice that I was looking for. Also, appreciation to the tech team and design team for bringing in their expertise and making sure the project was a success.

Ramya - CEO CI Global Technologies

Frequently asked questions

What is brand awareness and why is it important? Brand awareness is how well potential customers recognise your brand and understand what it offers. It's crucial because it sets the stage for building customer relationships. By knowing you exist and what you stand for, they're more likely to consider you when making a purchase. At Vajra Global, we leverage digital strategies, MarTech, and Generative AI to build brand visibility.
What digital strategies can I use to increase brand awareness? We offer a range of digital strategies to increase brand recognition. This includes targeted online marketing campaigns, informative content, and dedicated landing pages to showcase your products. Additionally, we use search engine optimisation (SEO) to improve your website's ranking in search results, making it easier for potential customers to find you online.
How can social media and content marketing help increase brand awareness? Social media and content marketing are powerful tools that help you establish effective brand awareness campaigns. We can create engaging content that gets shared across social media platforms, putting your brand in front of a wider audience. This content can nurture leads further down the sales funnel by keeping them interested and informed.

Get in touch!

Let us ensure you leave a lasting impression.
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