The year 2020 has thrown everyone off-course. With the lockdown and social distancing becoming the norm, even brick-and-mortar stores have realised the importance of having an online presence.
Be it a basic website with contact information for small businesses or creating a landing page for freelance work or creating a multi-page experience for the company, or just placing a blog, a website provides a dynamic advantage. But, website creation is not an easy task. With many website creation tools like WordPress web development, Shopify, Magento, and HubSpot, you can create the most promising and efficient website. However, the most common mistake you make when trying out a new website project is to consider that design is everything. I can assure you that it’s not true. Along with the design, a successful website depends upon many other factors. It also needs to be aligned with the web development trends of 2021.
So, let’s understand the 10 Web Development tips to better your website success.
- Make your website user-friendly.
It takes 0.05 seconds for users to form an opinion about your website, which determines whether they will stay or leave. That’s why your website needs to be user-friendly.
A website’s success depends on two factors, i.e., visibility and usability. So, if your visitors can easily and quickly navigate the whole site, you have achieved your goal. Therefore, it is vital to develop the website design keeping the user in mind. You can also add buttons and a menu bar for easy navigation, helping people browse the whole website quickly.
- Make your website mobile-friendly.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile. This is because no one works without a mobile in this technological world.
So, you need to develop a mobile-responsive website. It should be done in such a way that your customers do not face any accessibility issues while loading the site on their mobile phones.
- Provide relevant, high-quality content.
38% of people will stop engaging with a website if the content or layout is unattractive.
By adding informative content, you can attract more visitors to your website. Also, by adding high-quality content, you can rank up your website in search engine and boost your sales. So, it is essential to evaluate your content from the visitors’ point of view. This will generate more leads to your website.
- Ensure fast loading speed
88% of online consumers are less likely to return to a site after a bad experience.
As we know, the first impression is the last impression. So, whenever the visitor clicks on your website link, they don’t have the patience to wait, and it is essential to lift the loading speed. But how to achieve that? Understand the reasons for the decrease in your website bounce rate and take steps to avoid these complexities.
- Choose the right images.
39% of people will stop engaging with a website if images don’t load or take too long to load.
Images need to be attractive and visible on your website. It can be done using the right tools, the right size and accurate colours. Also, we know that images take a huge time to load. So, you need to focus on this aspect while developing your website.
- CTA needs to be attractive
70% of small business websites lack a Call to Action (CTA) on their homepage.
A website needs to be developed in such a way that all your visitors’ signup to avail the services. To achieve that, you must add proper links and buttons to provide a clear direction to the new customers. Also, the added CTA should be attractive so that just by viewing it, visitors click on it and take the next step.
- Prefer HTML
Slow-loading websites cost retailers $2.6 billion in lost sales each year.
While developing a website, selecting the right language is crucial for fast performance. The two main languages are PHP and HTML. If you get an option to choose, prefer HTML because it is simpler and has a fast loading speed.
- Focus on your database
47% of users expect a maximum of 2 seconds of loading time for an average website.
Database optimisation is crucial while developing a website. This is because messy databases can lead to broken links, reduce website page loading speed, and make it challenging to achieve your needs. It will also cause issues during coding, designing, and updating the website. Therefore, focus on optimising your database for an efficient and effective website.
- Make sure the information is accurate.
Users spend an average of 5.59 seconds, looking at a website’s written content.
5.59 seconds doesn’t seem like a lot of time to soak in your website’s homepage’s written content. And on top of that, if the information is inaccurate, it can affect your company’s image. So, you should proofread each page before it goes live.
- Keep the design simple.
46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.
A loud design can distract and pull the eyes away from the focus of the webpage. So, limit the use of fonts, colours, and animated gifs, use short paragraphs and bullet points to make the information more likely to be read.
After reading this article, you would better understand how to improve your website’s success. So, what’s your next step?