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The COVID-19 Lockdown is all you can see on the internet. Everywhere you look and whoever you speak to is only concerned with the pandemic and its subsequent consequences. Not just on our personal liberty and the absolute necessity to stay at home but what it’s doing to our economy.
If you are worried about what’s going to happen to your business, you should be. This ain’t a small ripple. And it’s honestly hard to predict the exact impact that it could have on both the business as well as the financial world.
But having said that, one thing is for sure. There are a lot of people online spending a high amount of time on the internet. And considering how low the attention span can get, this is the time for businesses to kick-start and splurge on the YouTube Channel.
Numbers speak volumes. Let’s take a look at them to understand the impact a YouTube Channel has on the mass.
- YouTube has roughly 2 billion logged-in monthly users
- Each visitor spends approximately 12 minutes per day on YouTube
- 500 hours of content uploaded to YouTube every minute
- One billion hours of YouTube content viewed per day
- 70% of what people watch on YouTube is determined by its recommendation algorithm.
- YouTube ads command an attention rate of 62% (television registers 45%)
These numbers can tell you how much a business can impact his audience with his YouTube channel.
And the most significant benefit of them all - Marketing On YouTube Will Help You Get Found On Google. Keep in mind that over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searches click on the first 10 organic results.
If you include closed-captions on your videos, you can also reach new audiences as you are now catering to people with different needs.
But the question is, can your YouTube channel still keep the masses engaged and occupied?
The answer is yes.
And this is how.
Let’s make a list of how you can make your YouTube channel more effective during this COVID-19 Lockdown.
1) Regular posting with a single keyword/topic
Pick your keyword before you build your content. Take a look at the videos that are currently ranking for the same topic to make sure you’re on the right track in terms of intent. Long-tail keywords are the in-thing today. Your content is not just for SEO but for the viewers as well.
2) Engage with your audience
This channel demands social interaction. Posting videos along with additional hooks such as a competition, encouraging comments, and conversations can go a long way. Respond as much as you can. Dedicate time towards this channel. If you can show up in some of the videos, even better. The audience will love the care and attention that you can give them.
3) Compact videos with short titles and thumbnails
As you build your title and thumbnails along with the keyword, make sure it stays short and sweet. The more compact it is, the more are the chances of the audience registering the content and remembering you through it. Keep the video shorter than 5 minutes as well. You do not want people procrastinating because they don’t have the time to watch the whole thing.
4) Limit your CTA
No one likes too many things to do. This applies to the videos as well. If you add too many action items with multiple links, chances are they would ignore it. This is also a way to try and test different action items. Spread them across various videos and see which one is the winner.
5) Focus on your goal
Tell a story. Tell it well. Keep the audience engaged with you. This is not just about being able to entertain but convincing them about who you are and why you do what you do. A video can build a fantastic bond with your audience and bring them closer to you. It’s the emotion in your message that will finally build a relationship.
Don’t stop with the YouTube channel, however. Promote it on your other platforms. Leverage the traffic that you bring in here and convert them into life-long customers. Go to to gain channel subscribers and increase engagement with your online videos.
We will leave you with the most staggering number of them all.
The estimated YouTube valuation is $140-$160 billion.