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HubSpot is a leading inbound marketing software which contains every tool that companies will need to market their business and reach to the maximum online audience. HubSpot has integrated tools like Search Engine Optimization, Blogging, Social media, Lead generation, Content management, email marketing, Marketing automation and Analytics into its software. HubSpot’s software not only supports companies to reach out to customers but also help them grow their business through inbound marketing. Who is a HubSpot Partner? HubSpot partner is a network of certified resellers who supports HubSpot to sell its platform directly to businesses. If companies are new in the industry, then HubSpot will encourage them to connect with HubSpot partner since they deliver marketing insight and execute strategies to enhance the business. HubSpot partner will use his expertise and understanding of platform to get maximum traffic for any business. Moreover, HubSpot partner will also measure and analyse company’s data and use business intelligence to develop a successful marketing strategy and give maximum ROI to the business.
1. Help with Brand and Social Media management
With the help of HubSpot partners, companies can improve their brand and social media marketing. To manage social media accounts efficiently, HubSpot partners use HubSpot platform in following ways.
- HubSpot partners will ensure that their clients have regular communication on their various social media accounts. The clients can view all the content that is created in one place, and they do not need to login to multiple schedulers.
- All social media posts are scheduled in one place which reduces workload.
- HubSpot consist of a brilliant reporting system which provides comprehensive reports in a matter of seconds. HubSpot reports provide information like ROI, Reach, Engagement Rates and Clicks or interaction per message.
- With HubSpot, companies can monitor the performance of social media accounts quickly and easily. Because of this, Hubspot partner can understand which content strategy is working best and create post accordingly.
- Hubspot social media reporting system will give clarity on how social media marketing is making money for the business.
- HubSpot can also be used to learn more about the new followers and develop a relationship with them.
2. Website design
Website designing contains all in one solution that provides website visitors exactly what they want. Let’s walk through the step HubSpot partner will follow
- Your partner will understand what the client wants and accordingly prepare a plan.
- The plan should consist of goals the client wants to achieve.
- Have a look at competitor’s website and incorporate ideas subsequently.
- Allocate time and resources based on the budget in hand.
3. Content creation
Content Management System of HubSpot let users host and optimise websites on the HubSpot platform. To get reliable and cost-effective sources of website traffic and leads, HubSpot partners create a content marketing plan. HubSpot partners create content not only to attract the leads but also to educate the prospects and generate awareness. HubSpot Content Optimization System will combine website development and customer management tools to streamline content marketing efforts. The partners are using HubSpot Content Optimization System which consists of following features
- There is an increase in conversion rate when HubSpot partners can provide personalised content. Hence, they use HubSpot COS to deliver and customise content based on the buying cycle of the customers.
- HubSpot COS provides built-in keyword recommendations to optimise SEO.
- It tracks and consolidates analytics to update the strategy as required easily.
- HubSpot COS creates mobile-friendly versions of the websites.
- It consists of integrated blogging software to create blogs with enhanced keywords and layout.
4. Email Marketing
HubSpot partners create, personalise and optimise emails which increases the response rate. They will draft email campaigns that look very professional on all devices. The HubSpot tool consists of email templates that can be reused to save time. With the help of the tool, HubSpot partners can also customise the email templates. Personalized emails are sent based on Buyer’s journey to increase the open and click-through rates. Emails can also be scheduled to ensure that customers get emails at an optimal time. HubSpot partners will maximise the email campaigns with A/B testing and analytics.
5. Search Engine Optimization
HubSpot SEO tools are combined with content tools to create the necessary impact. The content strategy tool provides rank of topics that impact the customers. Then, HubSpot partners generate a group of web pages and blog around the subject by using an integrated tool. The tool provides on page SEO advice to optimise content for search. HubSpot partners will monitor and measure the search traffic.
6. Sales Enablement
HubSpot partners create systems to ensure data becomes a real asset. They are aware of what reports businesses will require and will produce the reports. They will conduct an in-depth sales process audit to improve the sales performance. Lead scoring systems will be created by HubSpot partners to generate qualified leads. HubSpot partners will ensure to centralise all sales content in one location for easy access. Processes like prospecting and direct messaging are automated to help salespeople sell faster and better.
7. Strategize
To develop a successful inbound marketing strategy, companies will require knowledge and experience of the experts. HubSpot partners consist of the experts to develop a customised inbound marketing strategy for businesses to reach their goals. HubSpot partners will have continuous training to be up to date with future of inbound marketing. For companies to reach their goals, HubSpot partners will create a customised inbound marketing strategy.
8. Training and Support to create experts
Any agency must pass the HubSpot certification to become a HubSpot partner. Thus, HubSpot partners have excellent knowledge of the HubSpot software. Companies will get a partner who is not only an expert in inbound marketing but also is aware of marketing trends, best practices, and tools. A HubSpot partner also offers software training to use the tool to the fullest.
9. Save time, report and optimise
A successful marketing plan requires a lot of effort and has tons of work like content creation, landing pages and posting on social media. A HubSpot partner agency can reduce the time and companies can focus on other goals. HubSpot reporting tool can ensure that campaigns are moving in the right direction. HubSpot partners consist of experts who know how to read the reports and analyse the data to maximise the findings.
It can become tricky if you are new to the inbound marketing campaign. Hence, it is essential to get support and expertise from HubSpot partner agency. Vajra Global is proud to be a HubSpot partner, and our team is passionate about HubSpot. If you are still not convinced, we would like you to to get in touch with us. We’re here to guide you on the best practices of Inbound Marketing that will help you and your business grow beyond imagination.