The COVID-19 pandemic crisis created a havoc situation in 2020. Not only did it lead to lockdown, but it also led to a shutdown of many businesses across the globe.
In such a situation, what did marketers do? Did they wait for the crisis to get over and not focus on sales? Well, that was not the case. During this rather unprecedented period, marketing leaders have ensured that the brand has remained relevant by realigning their marketing priorities. They took the help of technology to bridge the gap between products/services and customer priorities to enhance their relationships with customers. These strategic decisions taken at the right time helped them pass through the storm.
As we are in 2021, the countries worldwide are facing the second wave of pandemic. Without a doubt, this year has become challenging for businesses around the world. So, as a marketer, you need to pull up your socks and adopt innovative methods to get through this year.
Be it B2B or B2C, the struggles faced since March 2020 have increased the need for intelligent and conversational marketing automation services in 2021.
What’s marketing automation?
All businesses have manual, mundane tasks like social media posting, sending and following up emails, etc., that take a lot of time and effort. Marketing automation uses software to simplify these tasks. With a robust marketing automation strategy, you can perform all the activities of customer relationship management. Marketing automation services also align sales and marketing, reduces effort, and enhances the overall experience. It is a fact that mundane tasks not only reduce team morale, productivity also dips. With marketing automation, the team can schedule routine tasks and efficiently use their time.
Why is Marketing Automation important in 2021?
Marketing automation helps you to get the best of your marketing strategies. It also allows you to streamline your marketing plan and perform smart work that drives maximum ROI. And 2021 is the right time to invest in it.
Based on a recent study, marketing automation leads to a 451% increase in overall qualified leads. That’s the reason why 9 out of 10 marketers opt for more than one type of marketing automation software. So, it’s clear. Effective Marketing automation services act as a critical driver for your business growth.
But, let’s understand why Marketing Automation is a game-changer in 2021.
It saves time and improves efficiency
Marketing automation improves efficiency by saving time and reducing staffing costs. It also increases the team’s productivity and helps them focus on other vital projects. Instead of working on manual processes, your team can use the same software to carry out all the marketing tasks. Overall, marketing automation improves the ROI due to various initiatives
Aligns sales and marketing
As a marketer, it is challenging to frequently measure the performance of the team and their marketing efforts. By using marketing automation software, you can calculate the efforts and align them with the company goals. This simplifies the process of going from marketing qualified leads to sales qualified leads.
Improves conversion rate
Marketing automation software tracks your leads effectively. It gives your team more time to analyze your marketing strategy, which increases the conversions. Marketing automation software aims to acquire maximum customers through optimum effort.
Provides personalized campaign management
With the segmentation features of the marketing automation platform, you can create personalized content that touches every point of your buyer’s journey. This turns your visitors into leads, and once you know your leads, you can send personalized messages based on their behaviour.
The next steps
Create a robust strategy to align your goals with marketing automation requirements.
Analyze the manual processes across various points of your buyer’s journey.
Set your SMART goals.
Measure KPIs and optimize your marketing automation efforts to achieve good results.
How marketing automation differs in B2B and B2C?
For a B2B or B2C company, marketing automation software aims to maximize revenue with minimum effort. However, there are some differences. Let us know them in detail.
The main focus of using marketing automation for a B2B company is to generate leads and engage customers across various touchpoints. For a B2C company, the main goal of using marketing automation is to build brand awareness.
The length of B2B sales cycles is more prolonged than B2C. That means B2B companies need to keep their leads engaged for a longer period with new offers and interesting information. As a result, they need to create automated programs that manage prospect interactions at different levels.
Marketing automation for a B2B company primarily focuses on email marketing. On the other hand, B2C marketing automation also uses SMS and web notifications.
Lately, marketing automation has become the ‘go-to solution’ for businesses who want to eliminate tedious manual tasks and focus on real critical ones. To avoid getting left behind in this stiff digital competition, you need to embrace automation to offload your time-consuming activities. The reality is that marketing automation can benefit your business in multiple ways when appropriately utilized.
Vajra Global is the right marketing automation agency for you. We have a large team of marketing experts that will guide you through this new tech, support your marketing goals, create impressive strategies, and finally maximize revenue. So, get in touch with us today.