Before diving into the specifics of humanising AI-generated content, let's explore the stark contrast between a fully robotic and a conversational, humane approach. These examples will highlight the importance of infusing AI-generated content with a human touch to build trust and engagement with your audience.
Let’s take a look at the two paragraphs.
Fully AI-generated introduction:
Our B2B product is a cutting-edge software solution designed to optimise operational workflows and drive business growth. It leverages advanced algorithms and data analytics to provide actionable insights and streamline complex processes. Our product is ideal for businesses looking to stay ahead in today's competitive market.
Humanised introduction:
Our B2B product is designed to make your workday smoother. It's a software solution that helps you manage inventory, analyse data, and keep track of your customers. It's like having a reliable assistant who's always there to help you stay on top of things so you can focus on what you do best: running your business.
What makes the second one stand out? It is human-sounding content that helps you understand the benefits of the B2B product without the unnecessary technical jargon and fancy-sounding adjectives. While the AI-generated paragraph is not wrong, does it connect with you?
AI-generated content may answer all your questions, but the personalised touch provided by the human writer will bridge the gap between the brand and the target audience. Build trust with audiences by humanising the content.
Why Humanising Content is Important
Humanised content builds trust and captivates audiences with its authentic and engaging voice. Its personalised approach differentiates it from generic AI-generated content, creating deeper connections. The flexibility and intuition that a human creator would bring to the table will help adjust the tone of the content and resonate with the audience in the right manner.
Negative Impact of Robotic AI-Generated Content
If AI-generated content is accurate and does the job, why should you invest in manual effort? Here’s why. Robotic AI may lack emotion and personality, making it hard for readers to connect. It can be uninspiring and lack originality, following predictable patterns and limiting the reach to the right audience due to pre-programmed parameters.
Striking the Right Balance
Finding the optimal balance between AI-generated content and human creativity is essential. While AI excels at producing content that is concise, digestible, personable, relatable, and organic, there are instances where the human touch is irreplaceable.
AI-generated content might be useful in several scenarios. Take a look at these examples.
Example 1: Concise and Digestible Content
Scenario: A tech company is launching a new product and needs to create short, easily understandable descriptions for social media posts.
AI Utilisation: AI can generate concise and digestible content, providing quick summaries of the product's features and benefits in a format suitable for social media platforms.
Example 2: Personable and Relatable Content
Scenario: An e-commerce website wants to personalise product recommendations for each customer based on their browsing and purchase history.
AI Utilisation: AI algorithms can analyse customer data to generate personable and relatable content, such as tailored product recommendations or personalised marketing emails, making the shopping experience more engaging for customers.
Having said that, there are some pieces of content where the human touch is the ingredient the recipe needs to hit the nail on the head.
Example 1: Attention-Grabbing and Holding Content
Scenario: An edutech company is launching a new online course and wants to create a captivating promotional video for social media.
Human Creator Utilisation: Human creators are crucial for crafting engaging and informative content, such as creating outlines for visually appealing video ads with compelling storytelling and graphics that resonate with the audience. This human touch can bring the course material to life, making it more relatable and compelling for potential learners.
Example 2: Deeply Engaging Content
Scenario: A travel agency wants to create a series of engaging travel guides for popular destinations.
Human Creator Utilisation: Human creators are vital in producing deeply engaging content, such as travel guides rich in detail, personal anecdotes, and expert insights. Adding a human touch makes the content more relatable and inspiring, encouraging readers to explore the destinations further.
Tips and Tricks to Humanise AI-Generated Content
Leveraging LLM is essential to stay ahead. Here’s what you can do to add colour and flavour to your deliverables.
- Add a Personal Touch: Incorporate anecdotes, personal experiences, and opinions to make the content more relatable. Where appropriate, use emotional language to make your point.
- Use Conversational Language: Write in a conversational tone to create a sense of intimacy with the reader.
- Showcase Emotions: Express emotions such as excitement, empathy, or curiosity to make the content more engaging.
- Include Visuals: Use images, videos, or infographics to complement the text and enhance the overall appeal of the content.
Fine-tune AI Prompts
AI will continue to play a significant role in content creation. How you humanise the AI-generated content will be the differentiator. While LLMs such as ChatGPT can efficiently produce content, adding a human touch is essential for making it engaging and relatable. One effective way to humanise AI-generated content is using the right AI prompts. These prompts can guide AI to create content that resonates with human emotions and experiences, enhancing its quality and impact. Use an AI content detector to keep a check. However, don't skip humanising AI content.
Below are some pointers on how you can fine-tune AI prompts to build trust with audiences.
Emotional connection
AI prompts can be used to create content that evokes emotions, such as nostalgia, excitement, or empathy. For example, a prompt like "Tell a personal story about a memorable travel experience" can help AI generate more personal and relatable content.
Storytelling
AI prompts can be instrumental in crafting compelling narratives that resonate with audiences. For instance, a prompt like "Create a story about overcoming a challenge" can guide AI in generating an engaging and inspirational narrative. By incorporating storytelling elements into AI-generated content, marketers can create narratives that captivate and connect with their audience on a deeper level.
Conversational tone
AI prompts can guide content creation in a way that mimics natural conversation. By using prompts like "Write as if you're talking to a friend," AI can generate more conversational and engaging content.
Cultural relevance
AI prompts can be tailored to ensure the generated content is culturally relevant and sensitive. For instance, prompts can specify the cultural context or background information needed to create content that resonates with a specific audience.
Creativity and originality
AI prompts can encourage creativity and originality in content creation. By using prompts that encourage thinking outside the box or exploring new ideas, AI can generate fresh and innovative content.
Humanising AI-generated content with the right AI prompts is crucial for creating engaging, relatable, and impactful content. By using prompts that focus on emotional connection, conversational tone, cultural relevance, and creativity, AI can produce content that feels more human and resonates with audiences.
Vajra Global: Bringing You the Right Connection
The perception of AI-generated content can significantly impact its effectiveness. Content tagged as fully AI-written may fail to resonate with readers, as it might be perceived as lacking value or originality. Audiences seek new perspectives, expertise, and personal opinions in blogs, emphasising the importance of the human touch in AI-generated content. A MarTech company like Vajra Global, which also leverages GenAI, can provide a balanced approach to make your content impactful, engaging, informative, and relevant.
Authenticity, empathy, and expertise should be reflected in content marketing efforts to truly connect with target audiences. Contact us to learn more about how we can help you humanise your content and build meaningful connections with your audience.