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SaaS Marketing Strategy
11 min read

What is SaaS marketing Strategy?

SaaS Marketing Strategy

Software as a service (SaaS) is a business model where many marketing activities attract prospective customers for subscription-based SaaS products. SaaS marketing strategy uses various strategies to promote and sell intangible products in digital spaces.

SaaS Marketing Stats

SaaS Marketing is a new trend that continues to grow. Recent highlights show that the SaaS sector could be worth as much as $171 billion by 2022. If you’re a SaaS company, you’re certainly in a booming industry, which means you have plenty of competition.
You need a way to stand out from the crowd and reach your customer. Find a short detail on B2B SaaS marketing, inbound, and product marketing to enhance the growth rate.

How is the SaaS marketing strategy different?


Since the products you promote and sell are intangible, your SaaS marketing strategy needs to be attention-grabbing and straightforward yet informative enough for the target audience's comprehension.


Your SaaS customer will be a B2B or B2C organization. Your SaaS marketing strategy should target the decision-makers in these companies to which your SaaS product provides solutions. Customer journey-wise, the sales cycle is longer in SaaS. Therefore, it is more expensive to acquire a customer and more profitable to retain one. Your strategy should be able to take care of both goals to ensure a minimal churn rate.


Pricing gives a competitive edge in the SaaS market to a company. SaaS companies can utilize tiered pricing structures and subscriber buyer-natured customers to aim for B2C and B2B companies of different sizes.

The pricing needs to be transparent and detailed, so potential customers have an idea when they subscribe. Providing this information could navigate the potential customers rightly and increase the conversion rate of leads to sales.

B2B SaaS Marketing

B2B SaaS marketing stands for business-to-business Software-as-a-Service marketing. It includes cloud-based software businesses use for various tasks, such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. Companies often subscribe to B2B SaaS solutions and pay at regular intervals, such as bi-weekly, monthly, or yearly.

saas marketing strategy to improve conversion rate

Go to Marketing Strategies for B2B SaaS

Perhaps one of the most critical aspects of marketing for a B2B software-as-a-service company is a clear understanding of your target market. What problem are you solving for them? What needs do they have that your product can address? Once you understand your target market, you can develop a SaaS marketing strategy that will reach them effectively.

There are many ways to reach your target market, and the best approach will often depend on the specific needs of your business. However, common methods include online advertising, content marketing, trade shows, and lead generation through LinkedIn. Whatever method you choose, it's essential to ensure that your message is clear and resonates with your target audience. With a well-executed marketing strategy, you can ensure that your B2B SaaS company can reach the right people and succeed.

B2B SaaS Inbound Marketing

As the business world becomes increasingly digital, so too must the tools and strategies companies use to market their products and services. One type of marketing that has gained popularity in recent years is inbound marketing, which focuses on creating relevant and valuable content that draws customers to your brand.
Inbound marketing can be particularly effective for B2B SaaS companies, who often sell complex products that require a high degree of education. By creating helpful blog posts, eBooks, and other resources, B2B SaaS companies can position themselves as experts in their field and build trust with potential customers. Inbound marketing can be a time-consuming and challenging process, but when done correctly, it can be an extremely effective way to reach new clients and grow your business.

Why B2B SaaS inbound marketing beats outbound marketing?

In business-to-business (B2B) marketing, there has been a shift in recent years from outbound marketing techniques to inbound marketing. Outbound marketing includes tactics such as cold-calling and buying lists of leads, while inbound marketing focuses on creating content that will attract visitors to your website.

So why has there been this shift? And more importantly, why is inbound marketing superior to outbound marketing for B2B SaaS companies? There are several reasons for this.

First, outbound marketing is becoming increasingly less effective as people become more resistant to interruption-based selling techniques. With the rise of Caller ID and the Do Not Call list, it's becoming harder and harder to reach potential customers through cold-calling. In addition, people are more likely to trust recommendations from friends and colleagues than to respond to a direct sales pitch. This is where inbound marketing comes in.

By creating valuable content that addresses the needs of your target market, you can attract visitors to your website and build relationships with them over time. Inbound marketing is also much more cost-effective than outbound marketing. The upfront investment may be higher, but you'll ultimately save money by not wasting your efforts and resources.

Some data points.

Inbound marketing costs 60% less per lead than traditional outbound marketing. Also, about 80% of decision-makers prefer getting information in a series of articles versus advertisements.

SaaS Product Marketing

SaaS product marketing is the strategy used for software products and apps to generate demand and induce the adoption and retention of a product by the end-user. This marketing role includes marketing, product, sales, and customer success. Product marketing in SaaS is crucial in driving demand, adoption, retention, and account expansion of a product in a continuous circle.

However, as SaaS products often change with new feature introductions and UI evolution, it is the role of the product marketing team to

  • Onboard users continuously
  • Increase user adoption
  • Reduce churn
  • Identify opportunities for and drive account expansion

Vajra Global - Your SaaS Marketing Medium - SaaS Marketing Agency

Your goal is our business. Vajra is a dedicated SaaS Marketing Agency working toward building and nurturing SaaS businesses worldwide with impressive strategies. We guide you in growing your business by enhancing lead generation, producing customer conversion and satisfaction, and retention, along with a powerful and perfect content strategy for your company.

We guarantee successful partnerships with promising SaaS companies through our expertise in comprehending business objectives, accurate data analytics, and seamless implementation of profitable tasks.

Contact us today and witness the growth that you envisioned.