October 28, 2022 5:41:32 PM IST 8 min read

Increase Brand Awareness with Social Media Strategy

Did you know?: Consumers are six times more likely to make a purchase from a product page that includes pictures from social media

Building brand awareness for your brand on social media is a great way to steer business growth. Social media has been gaining a lot of popularity and will be one of the popular mediums for businesses to communicate with their customers. A report by Smart Insights found that the number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022. This social media growth accounts for a 10.1% boost in social media users over the year.

If you have still not made social media one of the branding mediums, it's high time you switched your gears. Read on to understand why you should use social media to build your brand and some practical ways to get you started on boosting your brand on social media.

Why Is It Necessary?

Any business selling a product or service requires social media to grow its brand awareness. It is the shortest path that brand owners can take to increase their sales leads and target audience. Social media's potential is so high that it can help grow your brand's visibility. For instance, Facebook users have been found to amount to up to 2.74 billion monthly active users in 2021.

If you're wondering why you should exclusively go for social media as one of the ways to create brand awareness and boost your conversions, the following are some of the reasons why:

Cost-Effectiveness

Using social media to promote your brand is cost-effective as it doesn't cost much to promote your business on social media platforms. Even if you go for sponsored advertising, it's relatively inexpensive and earns you higher ROIs compared to other conventional branding methods.

Latest trends

Social media is a prominent place where a massive amount of content is posted daily. The latest trends, topics, and finding your audience's interests are more accessible on social media. It helps you build relevant content around your product or service that will entice your audience.

Lead Generation

Growing your leads is faster when it is on social media. Most businesses use social media for customer retention and to reach new audiences. Social media is also integrated with valuable insights on how well your content performs with your target audience.

Social media branding, when implemented meticulously, can help you reap numerous benefits that involve fewer complexities. Here are some practical ways you can implement them:

Define Your Target Audience

Understanding and defining your target audience helps you create relevant content for social media marketing. It will help if you clearly understand the people likely to prefer your product and service and ultimately purchase them. Connecting and interacting with your target audience on social media helps you understand their preferences better.

Decide which social media platform will be an excellent place to start and keep your posts regular. Do some research on how your competitors are performing, industry trends, and if there is a need to modify your product and research. The research information will be helpful when you begin developing social media content. LinkedIn would be a great platform to start your brand awareness if your business sells technical products and services.

If the content you produce is not engaging enough, your target audience will not likely click on it or come to know about your brand. Storytelling, customer reviews, and pictures are ways to make your content enjoyable. Keep the titles and descriptions catchy, and ensure your content describes how your product or service could solve a problem your audience might face. Engaging content will prompt more audiences to start interacting with your brand.

Influencer marketing

Digital influencers can change the entire game of the customer's decision-making process. Influencers who have huge followers on social media can be compensated to increase your business's brand awareness on social media. Using relevant influencers can help drive traffic to your social media account and your website through their followers.

Your existing customers can be optimistic promoters of your brand. Initiate communication with your followers through comments and giveaways, giving them a sense of belonging. Positive feedback and stories about your customer's good experience with your brand can be published on the social media handle.

Social media can nurture your business if you know how to use it. Research and try different social media branding methods to conclude on the ones that will take your business to the next level. Always rely on analytics to ensure that the strategies you implement are effective.

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August 29, 2023 2:13:00 PM IST