Have you ever played an interactive game like Fortnite or Final Fantasy? Well, these games enable you to control an avatar, experience various environments, and provide a wide range of choices for you to establish your goal. Once you are done with each level, you will be able to access new upgrades and equip yourself better to face tougher challenges.
Metaverse marketing is quite similar to playing a virtual reality video game. It helps customers immerse themselves in a virtual environment and meet avatars that are a spitting image of actual people. The user can then better interact with the virtual avatar, access products or services, and make purchases accordingly. In the old Gameboy and Nintendo consoles, there were a few Pokemon games that enabled players to communicate with various avatars. Metaverse marketing takes this to a whole new level.
Meet Dillion. He was a very passionate musician who collected a vast set of musical instruments for his orchestra. He visited a theater and leased it for a short period of time. He happily visited an agency to choose musical artists for his troop. However, when he began looking to hire a music troop, he realized that there were no musicians present.
Dillion could only access a shop, look into the credentials of the musicians and hire them but could never meet them in person. He was wondering how this could be the case when he was interrupted by the doorbell ringing. He removed the VR glasses and realized that he had been in a virtual environment. As he opened the door, he received a few packages of the musical instruments that he ordered in the virtual world.
Well, this is metaverse marketing. Dillion was able to purchase instruments, lease a theater, and hire artists for the orchestra, all from the comfort of his home. In fact, he was so engrossed with the experience that little that he knew that he was in a virtual environment.
With people spending a lot of time and money in virtual-first environments, it is going to be a cakewalk for businesses to establish a very immersive virtual environment. It will help users to engage and experience the product from a virtual standpoint before purchasing it. Be it education, entertainment, sales, commerce, you name it, and the metaverse has got everything covered. Let’s say that going to Norway has been your dream, you don’t have to do anything, just put on your VR glasses and plug in your headphones, you will be able to visit any location in Norway, view artwork in museums, and relish in the vast natural landscape as well. Better yet, you can also meet new people in a digital room.
Did you know that 65% of Gen z consumers have spent money on a virtual item that exists only in video games? Paying for something which doesn’t exist may be beyond the grasp of many people. However, a wide range of products like video games and simulators rely solely on the virtual experience, and guess what? There is a large marketplace for this too. Within the virtual world, there are a lot of in-game products and upgrades which can be purchased.
Also, some existing games may receive patch updates and revamps which need to be purchased. In some multiplayer games, a character may require upgrades such as new gear and equipment. These upgrades are usually sold for a price. Digital marketing consultants and strategists can harness their creativity and introduce different products to cater to different needs.
Digital marketing consultants can leverage the metaverse to endorse their goods and services through increasingly creative advertisements that can be showcased in a very innovative way. For instance, as the user is walking through a virtual world, there can be fun pop-up quizzes or tiles containing easter eggs with a trial subscription to a particular service. A collection of artwork, decals, calendars, statues, and antique artifacts can be displayed in an up-close perspective. This would surely encourage users to explore more, thereby opening a Pandora’s box for different businesses to showcase their products.
Picture an intergalactic spacecraft flying through the universe. It would have access to viewing various galaxies, exploring inhabitants, and studying them even closely for a better perspective. Well, the marketing metaverse helps you do just that. The metaverse is like a multiverse of opportunities for e-commerce industries, SaaS, and digital marketers. It enables them to explore a wide range of possibilities in marketing their content through various channels. Marketers need not rely on the trial and error method as they can make distinct observations and modify their approach accordingly. In fact, this challenges a lot of traditional marketing techniques and can also pave the way for a whole new way to target prospects.
With the fast-growing population of gen z and millennials being large consumers, digital marketing consultants and business owners have to adapt to new methods to cater to a fresh audience. Marketing through the metaverse will help take your business to a whole new realm and pave the way to achieve your long-term goals. Vajra Global is here to help you establish your business in the virtual world.