B2B Performance Marketing & Lead Generation | Vajra Global

3x

More Qualified Pipeline

Campaigns built to attract and convert genuine decision-makers, giving your sales team a pipeline worth working on.

30%

Lower Acquisition Costs

Continuous optimisation across targeting, bidding and creative reduces cost while improving conversion quality.

4x

Measurable Marketing ROI

Attribution and reporting tie cost spent to pipeline and revenue, proving marketing's contribution to business growth.

Tech Stack

Performance Strategy

Build a performance marketing strategy aligned to your revenue goals, audience, and GTM strategy before a single campaign goes live.

I'm Interested

Paid Search (Google & Bing)

Capture active buying intent through keyword strategy, bid management and ongoing SERP monitoring, as part of our paid media services.

I'm Interested

Paid Social (LinkedIn, Reddit, Meta)

Reach decision-makers and relevant communities with platform-specific creative, messaging and targeting.

I'm Interested

Audience Targeting & ABM

Focus media spend on high-value accounts using audience segmentation, intent signals, and account-based marketing.

I'm Interested

Lead & Demand Generation

Run full-funnel B2B lead generation and demand generation campaigns that support both immediate pipeline and future demand.

I'm Interested

Retargeting

Recapture and reengage warm audiences who showed intent but did not convert, keeping your brand top of mind.

I'm Interested

Landing-Page Alignment

Build landing pages engineered to match campaign intent to turn relevant traffic into conversions.

I'm Interested

Conversion Tracking & Analytics

Measure campaign outcomes with granular tracking, conversion rate optimisation and analytics that inform ongoing decisions.

I'm Interested

Performance Strategy

Build a performance marketing strategy aligned to your revenue goals, audience, and GTM strategy before a single campaign goes live.

I'm Interested

Paid Search (Google & Bing)

Capture active buying intent through keyword strategy, bid management and ongoing SERP monitoring, as part of our paid media services.

I'm Interested

Paid Social (LinkedIn, Reddit, Meta)

Reach decision-makers and relevant communities with platform-specific creative, messaging and targeting.

I'm Interested

Audience Targeting & ABM

Focus media spend on high-value accounts using audience segmentation, intent signals, and account-based marketing.

I'm Interested

Lead & Demand Generation

Run full-funnel B2B lead generation and demand generation campaigns that support both immediate pipeline and future demand.

I'm Interested

Retargeting

Recapture and reengage warm audiences who showed intent but did not convert, keeping your brand top of mind.

I'm Interested

Landing-Page Alignment

Build landing pages engineered to match campaign intent to turn relevant traffic into conversions.

I'm Interested

Conversion Tracking & Analytics

Measure campaign outcomes with granular tracking, conversion rate optimisation and analytics that inform ongoing decisions.

I'm Interested

Where performance marketing fits into your GTM strategy

Market Entry

Product & Service Launches

New-Market Expansion

Audience Validation

Demand Capture

Pipeline Acceleration

GTM Alignment

Test your positioning and messaging with real audience data before investing heavily.

Build early awareness and demand with launch-focused campaigns.

Validate demand and audience fit in a new region or segment quickly.

Use paid campaigns to confirm who responds to your offer before scaling spend.

Use intent-based campaigns to capture buyers actively searching for solutions like yours.

Target prospects with campaigns designed to create and progress qualified opportunities.

Make paid media work as an extension of your GTM strategy, not a separate function.

Google Ads

Discovery

Capture high-intent search demand from active buyers.

Bing Ads

Design

Reach search audiences that competitors often overlook.

LinkedIn Ads

Build

Target B2B decision-makers by role and industry.

Reddit Ads

Deploy

Engage niche, interest-driven communities and buyers.

Meta Ads

Growth

Create demand and retarget warm audiences at scale.

Google Ads

Discovery

Capture high-intent search demand from active buyers.

Bing Ads

Design

Reach search audiences that competitors often overlook.

LinkedIn Ads

Build

Target B2B decision-makers by role and industry.

Reddit Ads

Deploy

Engage niche, interest-driven communities and buyers.

Meta Ads

Growth

Create demand and retarget warm audiences at scale.

Google Tag Manager

Centralised tag management keeps all your conversion tracking accurate, reliable and consistent across every paid campaign, channel and platform.

I'm Interested

GA4 Reporting

Full-funnel analytics clearly reveal how your paid campaigns influence pipeline and revenue, not just website traffic.

I'm Interested

Conversion & Event Tracking

Granular event tracking captures the key actions that matter most to your business and sales team, not just ad clicks.

I'm Interested

UTM Architecture

Consistently structured UTM tagging accurately attributes every new lead back to its original source campaign, channel, ad and keyword

I'm Interested

Campaign Attribution

Marketing attribution models clearly show which channels, campaigns and touchpoints actually drive qualified pipeline and business revenue.

I'm Interested

Lead-Source Tracking

Track every lead from first click through to closed deal for complete visibility into lead quality and sales outcomes.

I'm Interested

CRM & Sales Data Integration

Connect your campaign data with CRM systems such as HubSpot, where applicable, to close the loop with your sales team.

I'm Interested

Research

Discovery

Understand audience, market and competitor position.

Strategy

Design

Build a performance marketing strategy tied to defined goals.

Launch

Build

Deploy campaigns across the right platforms and audiences.

Measure

Deploy

Track performance data against defined business outcomes.

Optimise

Growth

Refine keywords, audiences, creative, bids and budgets.

Scale

Growth

Increase spend where campaign data shows a clear opportunity.

Success stories

We have helped over 200 companies to reach their fullest marketing potential, and we would be happy to do the same for you.
Read about how our skills and experience contributed to the success of these companies.

Web development

TVS SCS

L&T

NFS

Quinnox

Read More Stories

Built for your type of business

Our performance marketing strategy adapts to your model, whether the goal is leads, demos, transactions, pipeline or market validation.

B2B & Enterprise

Drive qualified leads, account engagement and pipeline across complex buying journeys with targeted B2B Performance Marketing. Reach decision-makers across specific industries, functions, accounts and buying stages with campaigns built around high-value products and services. Align paid search, paid social, Account-Based Marketing and retargeting with longer sales cycles to move prospects from initial engagement to sales conversations. Campaign measurement can extend beyond lead volume to lead quality, opportunity creation, pipeline contribution and acquisition efficiency.

SaaS & Technology

Generate demos, trials and pipeline with intent-led acquisition, Demand Generation and audience-specific campaigns. Build campaigns around product categories, use cases, buyer pain points and stages of technology adoption to reach prospects at the right point in their research journey. Combine search and paid social with targeted landing pages, retargeting and conversion tracking to support demo requests, free trials, sign-ups and qualified opportunities. Continuous testing helps identify the audiences, messages and channels that contribute to efficient customer acquisition.

Professional Services

Turn expertise and high-value offers into qualified enquiries and sales opportunities through focused paid media. Position specialist services around specific business challenges, industry needs and decision-maker priorities, then connect campaigns with consultation requests, assessments, enquiries and other meaningful conversion actions. Paid search can capture active demand, while LinkedIn, Meta and retargeting can build awareness among relevant audiences earlier in the buying journey. Performance data provides visibility into which campaigns and offers generate commercially relevant enquiries.

E-commerce & Consumer Brands

Drive transactions, efficient customer acquisition and measurable return from conversion-focused campaigns. Connect product discovery, audience targeting, paid search, paid social and retargeting to create a clear path from first interaction to purchase. Use product, audience and campaign data to identify high-value customer segments and refine creative, offers, bids and budgets. Conversion Rate Optimisation can further improve product-page and checkout journeys, helping businesses increase the value generated from existing traffic while scaling acquisition across proven channels.

Startups & Scale-ups

Validate audiences, channels and offers while building a repeatable acquisition engine for sustainable growth. Performance marketing provides a structured environment for testing positioning, audience segments, messaging, offers and acquisition channels before committing larger budgets. Campaign data can reveal which customer profiles demonstrate meaningful intent and which conversion paths produce qualified demand. As the business gains traction, campaigns can be refined into scalable acquisition programmes with clearer benchmarks for lead generation, customer acquisition cost, conversion rates and pipeline contribution.

Businesses Entering New Markets

Test market demand, audience fit and channel economics before scaling investment into new markets. Build targeted campaigns around local audience characteristics, search behaviour, competitive positioning, product relevance and market-specific messaging. Paid media can provide early signals on audience response, demand levels and conversion behaviour while limiting the risk of scaling an untested approach too quickly. These insights can feed into the broader GTM Strategy, helping businesses refine positioning, prioritise audiences and identify viable channels for market expansion.

What you get	Freelancer	Other agencies	In-house team	Vajra Global
Expertise in UI/UX
GTM alignment
Multi-platform expertise (Google, Bing, LinkedIn, Reddit, Meta)
Measurement-first execution
B2B and enterprise understanding
Integrated digital marketing capabilities
Outcome-focused optimisation

What is performance marketing? Performance marketing is a data-driven approach to paid media where campaigns are measured against defined business outcomes, such as leads, pipeline and revenue, rather than impressions or clicks alone.

How does performance marketing support GTM strategy? Performance marketing validates audiences, captures intent and builds demand at each stage of a go-to-market plan, helping new products, services, or markets gain traction faster.

Which platforms does Vajra Global manage? We manage Google, Bing, LinkedIn, Reddit and Meta campaigns, selecting platforms based on your audience, buying journey and business objectives.

How is campaign performance measured? As a B2B performance marketing agency, we use Google Tag Manager, GA4, UTM architecture, and marketing attribution to track conversions and connect campaign activity to pipeline and revenue outcomes.

Which performance marketing model is right for my business? It depends on your objective. Lead generation and demand generation suit most B2B teams, account-based marketing suits enterprise sales, and always-on performance suits businesses seeking sustained growth.

Do you work with businesses outside B2B? Yes. While our core strength is B2B performance marketing, we also support SaaS, e-commerce, professional services, and businesses entering new markets.