While many will be relieved to see 2022 have a good start, filled with the hope to return to normalcy on the horizon, we still have a long way to go, with the full economic effects of the pandemic likely to play out over decades and in many ways.
This will have ramifications for digital marketing since pandemic-induced lockdowns will change online behaviors and spawn entirely new trends, such as audio social, the accelerated rise of eCommerce, and the growing metaverse for digital connection. There’s also the change to working from home and the migration to hybrid work patterns, which will influence overall digital connectivity.
Here are four social media marketing trends that businesses should embrace in order to be successful in 2022:
What type of social media marketing trends can you anticipate from LinkedIn, Facebook, Twitter, and the other social media platforms in 2022? Here’s a rundown of what to expect next in the social media marketing strategies, platform by platform.
With the site sitting on huge troves of professional data that may assist direct more individuals towards perfect employment, LinkedIn appears to be destined to become a greater focus moving ahead. With its creation tools, the platform is already experiencing consistent improvements in user interaction, which it hopes to grow on. It will also look to expand its possibilities to promote more remote work arrangements and provide economic opportunities for minorities.
Through the app, they will reach a larger audience of potential buyers and business partners. In your feed, you might expect to get more alerts regarding related events.
So, what happens to LinkedIn Stories, as well as the engagement data obtained from its use? LinkedIn highlighted that some tales would be built into other products as part of its statement that it was shuttering its stories option. LinkedIn also bought how-to video company jump rope in August.
Expect to see new types of professional skill feedback procedures based on answer videos and responses, which will aid experts in their professional training and insights careers. A new video-aligned option in the app will let potential experts make all new contacts while allowing for a new form of video interaction. The two together indicate a new possibility for LinkedIn content creators, who will generate their how-to content using a similar Stories style.
With different degrees of success, the platform continues to pursue trends, whether they come from Snapchat or TikTok. However, there are some potentially alarming signs from Instagram HQ – and that’s before you consider claims of the app’s severe mental health effects.
Instagram wants all of its posts to be shoppable, or at the very least, be able to help people find products. To help with this, it’s working on object identification technologies for still pictures and video. Throughout the year, expect to see more shopping options explored on IG, such as enhanced product search by image, product discovery panels in the main feed, and a significant push on live shopping.
Instagram will be Facebook’s platform for connecting its emerging possibilities to users. This will also apply to NFTs (currently being developed) and digital avatars, which will become more integrated into the IG experience. Instagram will soon allow users to open the app to their most recent Stories or Reels.
With 2.9 billion active members in 2021, Facebook will be the world’s largest social network and the most linked human network ever created. Live shopping will be a major priority for the site with more shoppable content and faster payment procedures in-stream. In-stream shopping has been a popular trend in China, with the country’s live-commerce industry increasing by 280 per cent from 2017 to 2020. Facebook will be more prepared to experiment with things like suppressing political material in News Feeds and offering users the choice to turn off the algorithm as it looks to the next stage of digital growth. Will audio social continue to be a thing?
As a part of its social media marketing strategy, audio social has gotten more readily available; it has become less interesting. Live-stream audio or video is a talent, and Facebook must figure out how to make the most of its audio platform in real-time. Advertisers will continue to be urged by Facebook to be patient with their ad spending. Expect to see more 3D figures of your pals in various forms throughout the firm’s applications, websites, and social media platforms as the company moves toward an “interactive” experience.
Twitter is on pace to reach its aggressive expansion goals, but it still has to attract new users and monetize the network. The company’s major focus has been on creating methods for artists to profit from their tweets and expanding the platform’s income streams. It’s also working on a Twitter Blue membership option that would give users access to additional tweet capabilities, which might help the app generate more money. Twitter is experimenting with technologies that allow users to make cryptocurrency payments and show NFT purchases in the app. To combine the full-screen presentation option, the corporation is also trying to make video a greater priority.
Snap has carved itself a lucrative niche in its social media marketing trends, establishing itself as a major platform for more personal interaction and community. Snapchat users can now outfit their Bitmoji avatars in sponsored apparel, giving them even more options for personalization. Despite having significantly less development and manufacturing capability than the larger companies, it may deploy its augmented reality glasses in the near future.
Snapchat’s Bitmoji avatar could become a big new revenue source for businesses. Online gaming networks such as Fortnite and Roblox generate the majority of their money from in-game cosmetics for your digital characters. The emergence of NFTs heralds a new era in digital representation. These profiles will be available as 3D avatars in many circumstances, which they may employ in digital surroundings.
Social media marketing is always evolving, and what worked last year may not be as effective this year. For example, in 2020, we saw a shift towards more personal and intimate content, as brands looked to build connections with their audiences in the midst of a global pandemic. This trend is likely to continue into 2022 and beyond, as people continue to crave human connection. Connect with us to know more about how to stay connected in this ever-evolving social media landscape.