Mobile App vs Responsive Web – What is right for your business?
We live in an era where smart mobile devices have become a basic necessity. These devices which are just a handful, impact our lives so much that even watches have become accessories and all of us are extremely attached to it, that life will just not be the same without them. A well-known fact is that the easiest and convenient way to browse the Internet is via mobile devices. This might keep you wondering if your business needs a mobile app or a responsive website or probably both. As we all know, mobile experience plays a vital role in digital marketing. “ Mobile app vs Responsive web ” is one such debate that is going on and on. This blog is an attempt to walk you through the arena of Mobile app vs Responsive web.
Mobile-friendly websites have become the need of the hour. The increasing use of smartphones and tablets make responsive web designs all the more vital. These obedient responsive webs are favorites to the smartphone and tablet users. These web designs can scale to any size. Interactions with websites on mobile devices are different from doing the same on desktops or laptops. Resolution, touch vs click, size of the screen etc. are a few factors which require attention while creating a responsive web design.
The responsive web design fits for all sizes, that’s why! Your website can be accessed on desktop and on mobile devices without compromising on the convenience. The experience remains just the same. The pain of resizing, navigation troubles, and scrolling problems can be eliminated. Here are a few benefits of responsive web for business:
Applications that can be downloaded and installed on mobile devices are known as mobile apps. There are specific portals based on your device’s operating system. Apple’s App store and Android’s Play Store are places where these apps can be downloaded from. Here are a few points that highlight the benefits of mobile apps for business.
Customer retention is easier in the case of mobile apps. You get a chance to keep on reminding them that you are always there for them by way of alerts and notifications.
The real question now is if your organization needs a responsive website or a mobile app.
Choosing the right thing for your business depends upon your requirements. Logically speaking, if your requirements are such that you want to create either one of these for marketing purposes and if your main goal is to establish a wider mobile presence, responsive websites can be opted because they are easily manageable and cost effective. However, if your goal is to provide a customer experience that has got the feel of a gaming interface or in another perspective, if you feel that apps can be a platform for alerting your customers about sales and offers and you require access to their phone’s storage, mobile apps have an edge over responsive websites.
It is not mandatory that you should have only one of the above. Many organizations have both mobile apps and responsive websites. So, are you any close to the the result of the debate on “ Mobile app vs Responsive web ”? The above are a few general pointers. The ball however, is in your court!