Visual marketing for brand positioning: Establishing Brand Identity

The client is a manufacturer of gloves, heavy-duty repair materials and heavy textiles. They began their journey as a tire and tube repair material manufacturer in 1987 and have forayed into gloves and heavy textile manufacturing through a flourishing partnership with TVS-Mobility.

Problem statement :

The client was facing issues in connecting with the target audience on the digital front, through their website and social media. They required a digital marketing partner to create strong marketing assets and communication strategies. In addition, the client required assistance with content and design for their brochure and website to align with their perception of the market.The biggest challenge was in managing multiple stakeholders and in providing high-quality videos within a short TAT.

Strategy and approach :

We pitched the client with an e-catalogue and social media management strategy along with a strategic website and paid marketing plan. After understanding the business of the client and executing a complete market analysis, we prepared
the appropriate strategies to ensure smooth delivery of the project.

Vajra’s value addition :

We understood the importance of time and transparency when we were getting the knowledge transfer from the client’s end.
We ensured an increase in customer engagement and helped in streamlining the marketing efforts.

Streamlining the marketing strategy to establish a global presence

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