Problem statement :
The client is a Japanese AI-powered testing automation provider. After exploring the Japanese market, the client reached out to us to penetrate the Indian market. The goal was to explain the concept and solution with a compelling video. It had to be executed
in Indian flavours so that it resonates with the target audience in this geography.
Strategy and approach :
To create a strong strategy and execution, it was necessary to ensure complete domain understanding. In order to attract, engage and convert the right target audience, a 2D animation was created with appropriate characters, situations and USPs.
Vajra’s value addition :
Communicating with a non-english speaking client from a different timezone, we conducted workshops to understand the solution and ensured that it was communicated effectively to the target audience in an apt manner. With a steep deadline of 4 weeks, our teams worked round to clock to reduce the turnaround time to 2 weeks.
Achieving brand success through high-quality creative services.
