Compelling Designs for Internal Communications
L&T is an Indian multinational conglomerate company with headquarters in Mumbai, India. Their constant pursuit of best-in-class quality has allowed them to keep their position as industry leaders in Technology, Engineering, Manufacturing, and Construction.
Problem statement :
The client wanted to enhance employee involvement through memorable email communications that strongly emphasize the brand's elements such as typography and color scheme. This approach aimed to reinforce the brand's visual identity and create a lasting impression on employees. The ultimate objective was to improve engagement and promote a sense of belonging and connection to the company.
Strategy and approach :
Our team started the initial phase, which involved studying and evaluating the internal corporate branding standards for various forms of communication. Then, utilizing the same brand components such as the logo and typography; imaginative and impactful visual aids were created for the email communications to ensure a consistent and recognizable brand image.
Vajra’s value addition :
The client was impressed by our team's understanding of the objectives and priorities of the organization, and our ability to support their efforts in enhancing employee engagement. Our team's ability to grasp the company's vision and implement effective strategies to support it, resulted in a positive outcome for the client and appreciation for our efforts.
Empowering Engagement through Eye-Catching Designs