Designing a Seamless Financial Experience
Problem Statement:
Figital technologies main challenge was to increase the online presence and credibility for their brand Ncaish. They realized a well-designed website could be a powerful digital marketing tool for their brand.
Vajra's Value Addition:
The main challenge Vajra Global faced was the multiple stakeholders involved in the project. The Vajra Global design team helped the corporate team streamline the agreed creative concepts. These included logos, a detailed brand book, PPT, and a website design with a customized illustrative style. The website was created using modern corporate standards, with improved user navigation and user experience.
Strategies and approach:
We collaborated with the corporated team to understand the major touchpoints across the customer banking journey.This helped us identify and highlight the assets for each stage of the user journey.
Highlights of the Project:
We were able to clearly provide a strong and coherant brand style for Figital Technologies. The illustrated animations designed by our team clearly communicated their products and offerings with ease.
Last Line:
Our designs promoted strong brand association
