Digital Marketing – Life Cycle and Sales Process
Targeting a specific audience with technologically-aided initiatives and strategies is known as digital marketing. The value of digital marketing strategies is growing along with our usage of technology. Selling the best product online is no longer a surefire way to achieve success or even get noticed by your target market.
The capacity of a company to reach its target audience through a multitude of digital channels, including search results, social media, and email, to mention a few, and to give them the information they need to convert, is what enables success.
Simply said, digital marketing strategies are essential for boosting client loyalty, correctly assessing results, accurately identifying the right audience to target, establishing brand reputation, and consistently producing new leads.
Life Cycle of Digital Marketing
Understanding the value of digital marketing is one thing; knowing how to leverage it to achieve digital marketing sales successfully is another. Digital advertising is not plug-and-play; in order to build your business and meet your financial objectives, you must integrate many components.
The 5 Phases of Digital Marketing are not designed to be considered as a linear chronology; rather, they should be viewed as a continuous functioning plan. As a result, once a business reaches level 5, it’s time to start over.
Level 1: Laying down Digital Marketing Strategy
A clear strategy is the first step of the marketing lifecycle. You must first create and establish digital marketing strategies that you believe will be successful before launching a digital marketing campaign. To create this initial strategy, start by identifying the objectives of your company, evaluating the difficulties you are likely to face, and choosing the value you want to provide to everybody who sees your advertisements.
By better understanding your audience and the various stages of their buyer journey or cycle, you can determine which channels should be used to pursue your objectives. Using this knowledge as a foundation, you could want to create a successful content marketing strategy that begins with digital marketing lead generation.
What is lead generation in digital marketing?
Leads are basically prospects who have expressed interest in your company or product, and this is usually measured as the number of visitors to your site, page, or post. Lead generation is the initial aim of marketing, as this is what leads to the next steps of the journey.
Laying down a digital marketing strategy can be aided by asking the following questions:
- Who is the target audience?
- What is the Unique Selling Point (USP) for your solutions?
- What digital channel would best serve you to market your product?
- What type of content would you publish to best market your product?
- What metrics are going to determine the outcome of your strategy?
Level 2: Implementing the Digital Marketing Strategy
Although the first step is understandably difficult, it prepares you for a clear and smoother path to follow for the second stage, implementation, and traction. Start implementing your digital advertising strategy using the data you obtained in the first phase. The final results of your digital marketing strategy and your budget will determine how quickly or slowly you move forward.
Gaining traction with your target audience is your objective in this phase. You also want them to become familiar with your company and ensure that they are provided with clarity about any concerns they might have about your product or service.
Level 3: Conversion and Expansion
Typically, the major goal of any digital marketing process is to turn your target demographic of potential clients into actual paying customers. It’s important to act quickly after engaging your target audience for a while. You have the chance to move your audience onto the following stage of their customer lifecycle by providing them with a simple conversion point during this phase.
To assist in guiding your audience down the conversion path, think about delivering targeted advertisements or personalized email offers to them. Offering referral programs to any consumers who have previously converted at this time is a great way to broaden your audience.
Level 4: Understanding Client Requirements and Goals
Once you reach this point in the digital marketing life cycle, it is likely that you will know if your marketing efforts have been effective. If the strategies have proven to be ineffective, you must consider where you might have erred and make an effort to fix them.
Your data collection efforts may provide a comprehensive idea about what needs and requirements your customers face. Keep track of where they are in your conversion timeline, the most effective channels that promote conversion, and any messaging that seems to particularly resonate with your target market.
Additionally, you can send out polls or surveys to determine how much interest there is in communication channels, products, and services. To learn more about how your digital marketing strategy is doing and what can be done to make it better, the best method is always to ask for feedback.
Level 5: Research and Re-plan
Now that data has been collected, it’s time to decide on actions accordingly. Find the weaknesses as well as the successes in your strategies. Level 5 resembles level 1 of The Digital Marketing cycle in many ways. This is your chance to modify and improve your plan of action.
Evaluate the relevance and value of your solution’s unique selling point. You can also check whether some of your content was more or less well-liked by your audience than others. Once the research provides data, you can make adjustments and re-plan your strategy accordingly.
How to sell with Digital Marketing
With proper knowledge of the digital marketing sales funnel, internet advertising can be leveraged to speed up the conversion of prospects into paying customers. A digital marketing plan incorporating a five-step procedure is necessary to satisfy client needs and have a strong sales presence in the virtual world:
Step 1: Marketing to your Target Audience:
The process’s initial step, prospecting, is the outcome of marketing. It involves sending quality, focused visitors to your online store. It can be done through pay-per-click advertising, search engine optimization, or advertisements that drive traffic to your website. This step becomes the foundation of a good digital advertising strategy.
Step 2: Establishing Credibility
By influencing the factors that surround the design and development of your website and other marketing channels, you can build and maintain trust and credibility. Unconsciously, your target audience is evaluating your credibility by considering the following:
- Professionality of your website
- Efficient placement of working links
- The convenience of website navigation
- Easy access to support and customer service
- Your knowledge of the product or service expressed through the content
Step 3: Assisting the prospective buyer
If you followed the initial prospecting procedures, a person who visits your website has been targeted. Prospects come to your website in search of a product or service or, in simple terms, a solution to a problem.
Your website must have simple navigation that is set up to help users who are searching for information and need some guidance, those who know what they want generally but aren’t sure about the details, and also those who are experts in their field.
Step 4: Presenting your solution
After you have escorted your prospects and identified their needs in the previous step, you have to showcase your goods or services to them as you lead them through the selection process. As established earlier, your prospects are looking for solutions to their problems. Efficiently presenting your solutions to their problems speeds up conversion.
It is advisable to take note of the fact that the process levels may overlap. Make sure to hold a visitor’s interest and attention when you introduce them to your goods or services by encouraging them to buy.
Step 5: The final conversion
Closing the sale is the final and most crucial part of the digital marketing lifecycle. Ensure that your website successfully completes the deal. In order to assure buyer satisfaction, you must provide enough information about your goods and services, such as assurance policies or guarantees.
Conversion can also be aided by adding testimonials that add to the confidence and credibility that prospects may place in your brand. Finally, be sure to include convenient payment methods for your prospects. Once the payment is completed, the sale is closed.
Sell better with Vajra Global!
We at Vajra Global aim to help companies sell better with the help of Digital Marketing. Our team is built up of the best in the domain. We are well-versed in diverse mediums of marketing. Let Vajra Global help your business grow.