Did you know that SaaS applications comprise 70% of a company’s total software? With increasing competition in the online world and newly emerging technologies, organisations are incorporating more SaaS applications to help boost their online presence. The cost of acquiring this software is very high and requires routine subscription renewal costs that could hit the roof. Therefore, it is easier for businesses to choose SaaS digital marketing agencies that have a wide range of tools and applications that cater to your business needs.
An ideal SaaS marketing strategy focuses on acquiring new customers and also retaining and expanding relationships with existing users. As bringing in new customers is very challenging, SaaS digital marketing services focus on upskilling as it is more important than customer acquisition. They primarily focus on retaining existing customers and implementing upselling with continuous marketing. This paves the way for more growth and increased customer retention.
Smart SaaS Marketing Strategies
With the consumer journey for SaaS products being long and complex, involving multiple stages from awareness to conversion and beyond, implementing a strategic and personalised approach is highly recommended. Overcoming this long and laborious process can be done by digital marketing SaaS companies that provide many services tailored to your business needs. Here are a few ways in which digital marketing service providers strategise their efforts to bring in the best results.
Strategic planning according to buyer persona
Agencies focus on the target audience and define your ideal customer profile based on the inputs that you provide. They then brainstorm and provide a comprehensive strategy that matches your requirements. They create a few sample profiles of potential customers and include attributes such as age, demographics, and other information to create a buyer persona. Customers appreciate personalisation, and drawing up a detailed buyer persona can help with that. A competitor analysis is performed to understand the industry and market trends before the implementation.
Creative social media management
With social media management being a critical component of SaaS marketing, companies must build brand awareness, engage with their audience, and drive customer acquisition through various social media platforms. Digital marketing SaaS platform helps identify the right social media channel, create a calendar, schedule posts, share educational content, engage with the audience, share visual content, and run advertising campaigns. They also help monitor analytics, analyse social media interactions, build a community, improve public relations, adapt to algorithm platform changes, and ensure compliance and security. Focusing on influencer marketing is also vital in improving brand presence in social media.
Compelling content strategies
Focusing on attracting, engaging, and retaining customers are the core tenets of an effective SaaS digital marketing strategy. Agencies focus on framing a well-suited content strategy for your SaaS business. They provide educational content through blog posts, whitepapers, ebooks, how-to guides, and tutorials.
The best way to increase brand credibility is by sharing case studies and success stories and conducting webinars, including infographics, interactive content, product documentation, and FAQs. Also, classifying and publishing content for different stages of the buyer’s journey is vital. Regular and periodic updation of existing content and encouraging users to provide feedback on your content help refine and redefine your content strategy to suit the audience better.
Digital marketing for SaaS companies includes SEO optimisation, as it helps retain customers by improving their online presence and attracting relevant organic traffic. SEO analysts start by doing thorough keyword research and on-page optimisation. They optimise the landing pages for your SaaS products or key features and include a clear call to action. Regular site audits, optimising loading speed, and incorporating local SEO practices are also crucial.
Integrating social media into the overall SEO strategy, developing a link-building strategy, using tools and analytics to monitor web performance, and identifying areas for improvement help adjust the SEO strategy based on user behaviour. Digital marketing agencies also help SaaS businesses adapt to algorithm updates.
Targeted email marketing
SaaS digital marketing services help your business easily nurture leads and drive conversions. Agencies help your business segment your email list based on user behaviour, demographics, and lead status. They then personalise the email content based on the recipient’s name, company, and other relevant details and use dynamic content to tailor messages to specific segments or user profiles.
They create onboarding emails to highlight key features, share informative content, keep users informed about product updates, showcase the benefits of new releases, and offer targeted promotions with re-engagement campaigns for inactive users. Setting up automated drip campaigns based on user actions and customising the timing of emails help guide users through the customer journey. A SaaS email marketing agency adheres to compliance and secures personal data with clear monitoring of the analytics.
Robust paid advertising campaign
Digital marketing agencies leverage a strategic approach to reach and convert your target audience through a robust paid advertising campaign. They help choose the right advertising platform, perform keyword research, create compelling ad copies, and utilise ad extensions for additional information. They also perform A/B testing on different elements of your ad, including visual copies, headlines, and CTA. Before the ad goes live, you need to ensure that the ads comply with the advertising policies of the platforms that you are using. Paid advertising for your SaaS product can be quite cumbersome as it involves continuous optimisation and adoption of changes. Digital marketing services can help ease this process and improve conversion rates.
Proactive support for customer retention
Forming strategic partnerships with other companies to expand your reach and integrate your software with other popular tools to enhance its value proposition is ideal. Offer a seamless, user-friendly onboarding experience to help customers get started with your SaaS product. Provide training to customers with proactive customer support and regular communication for addressing queries. Digital marketing services help personalise your communication and offerings based on your customers’ needs and usage patterns. They also monitor customer retention metrics such as churn rate, customer lifetime value, and net promoter score to understand the health of your customer relationships better and make data-driven decisions.
Get a Tailored SaaS Marketing Strategy from Vajra Global
Hiring a digital marketing agency or a SaaS email marketing agency helps enhance the online visibility of your business, reach target audiences, and drive customer acquisition. Digital marketing is a multifaceted field encompassing various channels and strategies, and hiring specialised agencies or professionals can provide SaaS companies with the expertise needed to navigate and succeed in the digital landscape.
Vajra Global provides comprehensive digital marketing services with expertise in digital channels such as SEO, pay-per-click (PPC), advertising, social media marketing, email marketing, content marketing, inbound marketing, and more. We help your SaaS company execute targeted and effective campaigns with focus, specialised tools, improved scalability, and staying updated on industry trends.
Our team of skilled professionals helps strategise your marketing efforts, craft compelling messages, and choose the right channels for promotion with a digital marketing SaaS platform. We provide measurable results with detailed reports and a global reach. Building an in-house marketing team for your business can be quite challenging as it involves using many resources and training. At Vajra Global, our specialists are here to help you navigate all odds and provide the best SaaS marketing strategy.