Run Google Ads for Business
Why struggle to boost your business when you have Google Ads? It is a time-tested and expert recommended strategy to create the desired reach, leads, conversion, and sales for you. So, here is all you need to know about Google Ads for a fruitful outcome.
What is Google Ads?
Google Ads is a paid advertising platform under a marketing channel known as Pay-Per-Click (PPC), where the advertiser pays per click or impression on an ad. Google Ads is the best way to bring in quality traffic or the target customers to your business while searching for a specific product similar to yours.
Why use Google PPC?
Google is the most used search engine, acquiring over 5 billion search queries per day. It is a search engine resource combining paid advertisements and organic results.
Google PPC is the most common type of paid campaign, though it is not specific to Google Ads. Understanding the working of Google PPC to launch your Google Ads campaign is crucial.
Crucial statistical data on Google Ads
Given this vast user base for it, it is not surprising that brands continue to invest in running Google Ads today. It provides a great platform to gain awareness and generate conversions. Here are some recent Google Ads statistics showing why businesses choose to invest in this search engine.
- 63% of users clicked on Google Ads
- 33% of Mobile Ad spending goes to Google
- In 2020, Google’s Ad revenue was $146.92 Billion. This accounts for most of Google’s yearly revenue, which was $181.69 billion in 2020.
- Google PPC generates twice the visitors that SEO does
- 65% of users click on ads when initiating purchases
How does Google Ads work?
Since Google Ads operates under the Google PPC model, the marketers target a specific keyword on Google and make bids on the keyword, competing with their competitors and targeting the same keyword. The bids you make are “maximum bids,” that is, the maximum you’re willing to pay for a particular ad. The marketers are also given the option of setting a maximum daily budget for your ad.
Marketers have three options for this.
- Cost-Per-Click (CPC) – the amount paid when a user clicks on your ad
- Cost-Per-Engagement (CPE) – the amount paid when a user performs a specific action on your ad
- Cost-Per-Mille (CPM) – the amount paid per 1000 ad impressions
Google then takes the bid amount and pairs it with an assessment of your ad called a Quality Score (QS). QS is the rating of the overall user experience acquired through your ads and landing pages when they search for your keywords.
The quality score is between 1 and 10 — 10, the highest score. Your quality score and your bid amount give your Ad Rank, indicating the position your ad will appear on the search results page.
When they see the ad and click on it, the marketer pays an amount for that action. So, when more users click on a marketer’s advertisement, they are more likely to reach their goals.
Google Ads Best Practices
- Use a PPC planning template
- Avoid broad keyword terms
- Don’t run irrelevant ads
- Improve your Quality Score (QS)
- Optimize your ad landing page
A different and more effective way to catalyze your business would be by outsourcing the task of running Google Ads.
Google Ads Expert
A Google Ads Expert is someone who plans, designs, and manages campaigns in Google Ads. They are dedicated to helping clients advertise their business, or they might be an all-rounder who helps with ads.
Many brands collaborate with a Google Ads Expert with respect to their campaigns. These experts know about the latest updates and features for their advertising platform.
Google Ads Consultant
A Google Ads consultant empowers businesses to increase their return on investment from their Paid Ads. They keep track of your business’s PPC accounts and maintain tracking of keyword bidding, quality score, etc.
Google Ads consultants have extensive knowledge of Google Analytics and reporting tools, with experience in SEM & PPC industry trends, which will help boost your business. They also take responsibility for weekly and monthly PPC Ad statistics client reporting.
Google Ads Agency
Google Ads agency guides businesses in running Google Ads to promote and manage their brand. They may create an advertising strategy, create landing pages, manage campaigns, test and optimize ads, and track results. Several Google Ads experts and consultants are part of the Google Ads agency. A few of the most popular
Vajra Global as your Google Ads Partner
Vajra Global is your one-stop solution for all your Google Ads needs. We have a team of certified Google Ads professionals who are experts in creating and managing effective ad campaigns. We provide end-to-end services covering all aspects of Google Ads, from keyword research to ad creation and campaign management.
Our objective is to bring you the best return on investment from your ad spend, and we have a proven track record of success in helping our clients achieve this. So if you’re looking for a team that can help you make the most of your Google Ads budget, contact us today and let us show you what we can do.
