Visually Captivating Design Assets for Global Visibility
The client is a UK-based technology company with a trusted partnership of 6 years with Vajra. Their leading mother brands are Myrendezvous and Aloha. It operates in 5 countries.
Challenges:
The client wanted to leverage their SEO strategy with visually engaging videos to be shared in different continents. The goal was to establish global presence by generating and converting leads across borders using different marketing collateral such as videos, brochures, websites and landing pages.
Our Approach:
Being the client’s digital marketing partner for close to 6 years, we have provided them with various design elements. Keeping their current requirement in mind, we completed an in depth research into the global market, competitors and target audience.
We have worked on website revamp of NFS along with Aloha and MyRendezvous. Other design elements included 5 online brochures and 10+ landing pages that were enhanced with informative infographics and engaging illustrations. Another critical solution involved putting together a series of videos to explain the different software solutions for specific industries. Cutting-edge technology was used to create videos of different lengths to suit the appropriate platforms and received immense appreciation from the client. Our animated web designs along with mailers and newsletters were also a big hit.
Solution:
Search engine optimization was successful, improving the ranking of the site and thereby traffic and lead generation. Unique videos and creative content helped create an immersive experience, thus highlighting the brand itself.
