Listings with sharp photos sell at or above list price 44% of the time direct-mail response rates more than doubled in 2016.
It’s time for you to rev up your real estate business through engaging content and build an everlasting impact on your audience. A well-presented story of your brand, housing facilities, and location would add a feather to your cap for your real estate marketing goals. Content has the power to captivate buyers through emotion, empowerment, inspiration, and motivation. Harness the power of real estate content creation through diverse content marketing strategies and claim your position at the top of the search results among competitors.
Building a good first impression on your audience can be quite daunting; real estate content ideas that can help prospects connect with your brand on a whole other level. Also, with emerging users on social media every day, content plays a vital role in building brand awareness and showcasing properties with the right information. Customers keenly gauge your profile through the content you churn out and make decisions accordingly. Stand apart from the crowd with unique content and bring your business on top with words that capture your audience. Here are some real estate content ideas that can amplify your business and fatten your wallet.
Use Captivating Power Words in Property Listings
Property listings are the first thing your target audience looks at when they encounter your brand. It is one of the most important things that drive the decision-making process for homebuyers. The question is, “what words would capture the attention of my prospects and make them want to explore for my property?” Well, the answer is simple, it’s the right adjectives. One of the best content ideas for real estate property listings is the clever use of adjectives. Also, the key is to make sure that the information you provide is well researched in detail and articulated properly.
Start a property description with a USP feature that your audience would love. Use words such as landscaped and luxurious rather than cosmetic or nice. Stay away from using too many punctuations or long sentences, as readers often tend to lose interest and move ahead if they see a long paragraph in your listing. Also, another key aspect of real estate content creation is to avoid starting with basic information and focus on important features of the property.
Persuasive Eye-catchy Content on your Website
What is the first thing that your buyer lands on once he sees your property listing – online advertisement, or social media post? It’s your website. In order for your prospect to gain trust in your brand, website content plays a crucial role in establishing your integrity in the mind of your customer. One of the best real estate website content ideas is to capture and convey the core message on your website along with the style of presentation. Highlighting the key aspects such as project location, market comparison, amenities, and USP features of the property are essential.
Persuasive eye-catchy content is the key to real estate content creation. Pay close attention while writing content to highlight the location and key features of the property you are selling. Use high-quality images to showcase the house or workspace and add relevant information with infographics and maps to assist homebuyers through their journey. Some key takeaways for content ideas for real estate are:
Align the content with the tone of your brand by understanding your target audience, identify business goals, and use an appropriate tone that captures the audience’s attention.
Do in-depth research and include information that is rich in facts and streamlines your writing to the market needs.
Segment your content with the right consistency by dividing it into paragraphs and crisp lines.
Create a stellar headline and optimize your content for SEO with relevant keywords that can boost your website ranking.
Keep a check on the grammar and spelling by proofreading your content and make sure to post consistently.
Crisp One-liners in Banner Content and Carousel ads for Social Media
Long format content and big paragraphs never work on social media as users’ attention span is very limited. To make that killer impression on your prospects, you need a show-stopping one-liner that drives your audience to click on the CTA and direct them to your desired webpage. A concise, catchy, and creative one-liner is the perfect way to rope in your prospect and drive them to your website. Also, don’t forget to add infographics with relevant information. One key aspect of real estate content marketing is to provide updated information on the latest trends, popular locations to purchase properties, and their proximity to schools, colleges, or workplaces.
The key to effective real estate content creation is to avoid complex sentences and hard-to-understand vocabulary. Never over-promote your content as it could annoy readers. Most importantly, avoid keyword stuffing as it could impact your website ranking. Usingduplicate content, ov duplicate content, overusing keywords or copied content from other sites would result in your website getting blacklisted. Also, using black hat tools and techniques would result in your website getting severely penalized or worse taken down.
It is time for you to build that stellar impression on your visitors and claim your position in the search results through simple yet convincing real estate content ideas. At Vajra Global, we understand that creating the right content for your business amidst running a tight business could be quite challenging. We are here to help you land on the right audience and fulfill your business goals through captivating, mesmerizing, and engaging content. We do not stop with just content but also offer SEO, website design, and a wide range of digital marketing and SaaS services. Get in touch with us and position yourself as a budding real estate company through our services.