End of the day, businesses require constant revenue to keep growing. Sales is critical to the growth. We could edit the words and show it in many ways – grow your business, enhance customer experience, bring in more traffic to the website, so on and so forth. But all we are looking for is Ka-Ching or something to that effect.
So these words are what you need when you want to connect with your prospective audience, convince them about your brand, and bring them onboard as your customers.
Create content that drives sales
There is a huge misconception that it is not content that drives sales. If that were true, websites would not have content in the first place. The Google Search Engine would be filled with voiceless videos and wordless images. Can you imagine how empty that would be? Content marketing is absolutely critical for the survival of the brand. The goal is simple. Create valuable content directed towards your target audience and share it with them. Let them see the value that you would bring to them. This would lead them right back to you. Read content that enables sales.
Your next question might be, “If that was true, then why are we not seeing immediate results?”. Rome was not built in a day. Neither is ranking higher on the search engine. It’s not just about what you write; it is about how and when you write it. Content marketing is about delivering the right message at the right time to the right person in the right space. This balance is required if you want to hit the nail on the head.
It is fabulous if you are ensuring that new content is published as often as possible. But at the end of the day, we need to take a look at the results. If your sales are not increasing, is it really effective?
It is a fact that content can be used for various purposes
- Increase brand awareness
- Establish the brand as a thought leader in the space
- Establish credibility in the process
- Increase engagement with the target audience
- Generate leads
- Bring in new customers
All these purposes are critical for the success of the business. However, it is vital to create content that ENABLES sales.
Types of content that will enable sales
Creating content for your brand should be in line with your buyer’s persona. This is what would make or break your sales strategy. Top-notch sales enablement solutions must be designed so that your brand can reach your target audience, connect with them, and convince them to become your customer. This is how you will close high-value deals.
From the point of view of sales, digital content is a critical component of an effective sales funnel.
It does not matter if you are writing from the point of view of B2B or B2C.
Write, keeping in mind the buyer’s journey.
The top of the funnel
The top of the funnel covers the brand’s efforts to bring awareness to the company. Prospects are conducting research and seeking answers and insights. The brand needs to put out blog posts, explainer videos, introductory newsletters, checklists, and e-books to bring awareness to the prospect.
The middle of the funnel
Once the prospect becomes aware of the brand, they enter the middle of the funnel – The evaluation stage. In this stage, while the research still continues, they are taking it to the next level. Prospects are trying to analyze the brands, compare, and come to a good conclusion. They need to zero in on a brand that would satisfy their needs to the T. The brand needs to put out client testimonials, case studies, catalogs, and FAQs to convince the prospect that they have what it takes.
The bottom of the funnel
The purchase stage is the final stage. This is where clients are the closest to clicking on the purchase button. This is the place where the brand needs to focus on publishing action-oriented content. In order to stand out from the competition, brands need to put out content such as pricing pages and quotes, free consultation, and live demonstrations.
The funnel helps you create the customer journey map, understand where the prospects are and what they need to be convinced of. The content helps them realize the journey and evokes action out of them. This, in simple words, is content that enables sales.
Brands need to synchronize their content team with the sales team to streamline the process efficiently. The best sales enablement content takes a look at the bigger picture. Connect with a digital marketing agency that collaborates the two services to bring you a comprehensive strategy. Understand the pain points, study the markets, and connect with the prospects on every level.
Win hearts with words.